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From 1930s 'Brand Man' to today: the evolution of the brand manager

Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

New look for Marketing Design Awards

prominent brands and design agencies that are committed to championing and recognising achievements ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...

Power 100: The UK's top marketers

. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Twitter boss: UK brands 'driving ad innovation'

, but claimed that Twitter is recording healthy growth from all three types of ad product. Agency sources ...

Nike marketing boss attacks 'institutionally analogue' businesses

wristband for our interview at the Farringdon HQ of the brand's digital agency, AKQA. The band, which ... book to be written by a marketer and his or her agency. After many hours of conversations across ... in Beaverton, USA. Ajaz Ahmed is the founder and chairman of AKQA, the digital agency he founded when he ...

Oil & Gas UK calls in MHP

The agency has been brought in following a pitch process revealed by PRWeek , amid fears that the sector is 'widely misunderstood'. Trisha O'Reilly, director of comms at Oil Gas UK, pointed to previous experience that MHP had in the sector as one contributing factor towards its pitch success. She ...

Infrastructure India calls in Merlin for financial brief

and energy sectors that are intrinsic to that growth. He added that the agency would look to develop IIP ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ... brands, agencies and media we have never been more united or in a better place to prove our value ...

ISBA president Woods: Marketers must shape online regulation

-commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.