Agency concern over post-COI plan
24 May 2012 | by John Tylee
Agencies were this week left bewildered by the Government's plans for a leaner approach to communications in the wake of COI's demise.
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A social care group whose efforts led to the creation of a shadow minster for older people is seeking an agency to help continue its campaign.
Agencies were this week left bewildered by the Government's plans for a leaner approach to communications in the wake of COI's demise.
Guinness is seeking a shop to handle its digital and direct accounts as it looks to consolidate its agency arrangements in Western Europe.
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.
"The media agency is the USB stick of an advertiser's business"; media agencies "help share the pain" for clients; media agency people "really get under the skin of your business".
Premier League champions Manchester City have a search under way for an agency to promote their Etihad Stadium home.
WPP's Ogilvy network has acquired a stake in Myanmar's leading advertising agency Today Advertising as it looks to establish a presence in the market.
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit any more".
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