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From 1930s 'Brand Man' to today: the evolution of the brand manager

Donnelly. 'They are much more innovative and are managing more - much bigger teams of agencies, for example ... , Fielding warns that agencies risk being reduced to offering 'a random collection of cool stuff' rather than ... into the project, from the internal supply chain to creative agencies working on imagery and core messages ...

New look for Marketing Design Awards

prominent brands and design agencies that are committed to championing and recognising achievements ... the opportunity to accumulate points towards Marketing s Design Agency of the Year. Work can be entered across ... ' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...

Manchester City in agency hunt to promote Etihad Stadium

Premier League champions Manchester City have a search under way for an agency to promote...of national and regional consumer agencies. Preston-based Freshfield has promoted the stadium for four years ...

Camargue founder Andrew Litchfield steps back from day-to-day role

Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency...Litchfield, agency MD for nearly a quarter of a century, has been replaced in the role by Jo Lloyd, formerly director of the corporate and business-to-business team. The move also follows on from the recent departure of former associate director Graeme Buck to become head of PR and internal ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.