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Co-op appoints Leo Burnett to £50m ad account

The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ... . TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ...

Arcadia starts £4m media agency contest

The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead of a pitch through the consultant Rania Robinson. Carat was appointed to the BHS media account ... agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ...

Brand builder: Under Armour

at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.