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Sega Amusements, the new theme park arm of the Japanese games giant, is gearing up for an agency search following the appointment of its first head of marketing.
I read with ever-sharper intakes of breath the article on agency re- engineering written by the former chairman of Woolams Moira Gaskin O Malley, Chris Woollams (Campaign, 24 November).
Madam Tussaud s, London s most popular tourist attraction, is on the hunt for a PR agency to tap into the home market.
It s interesting to see the Prudential finally coming clean this week, after stringing Mustoe Merriman Herring Levy along for so long (cf FirstDirect and the former Chiat Day), insisting it wasn t reviewing when it was and, what s more, accusing our good selves of being economical with the truth. It...
Optimedia announced last week that it was creating a second media company in the UK, ostensibly to get around client problems that tend to restrict the growth of agencies. Will it work? Do second-string agencies dilute the main brand? Can they really benefit from the negotiating clout of the main agency?
Advertising Principles has been handed the pounds 500,000 task of transforming Spam, synonymous with wartime austerity, school dinners and Monty Python, into a premium product.
Choosing a market research agency can be a fraught process, but Michael Roe has marked a trail to lead you safely to the right choice
News EyeQ, the on-line information service planned by News International, is hunting for a public relations consultancy to boost publicity in the run-up to its launch early next year.
Wantage-based PR agency Charlton Communications has been drafted in to handle media relations for British explorer Roger Mear s trek across Antarctica.
Special effects software manufacturer Quantel is looking to hire a pan European PR agency for the first time to raise its corporate profile in an increasingly competitive market.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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