THIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
been given to Manchester s The Agency, which expects to spend pounds 1.5m during December on above ...
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MARKETING MIX: LETTERS * Sponsored by TEAM; Connection aids brand success
14 Dec 1995
to illustrate Mr May-Russell s letter). Instead of working with a multi-layered advertising agency ...
THIS WEEK: Jacob’s boosts brands by pounds 6m
14 Dec 1995 | by AMANDA RICHARDS
Euro RSCG, breaks at the beginning of 1996. The agency is also working on new campaigns ...
ADVERTISING: CAMPAIGN OF THE WEEK; London Transport
14 Dec 1995 | by ERIC WHITE
of hearing them scream for their new Sony Playstation. Design agency Basten Greenhill Andrews draws ...
THIS WEEK: STOP PRESS
14 Dec 1995
agency BMP DDB Needham, will begin running this week. Post Office DRTV, which has 500 screens ...
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ... which ad agencies made the year s most memorable commercials? In its first year as a Saatchi-free zone ... ------------------------------------------------------------------------ Account Agency/TV buyer Total percentages ...
MARKETING TECHNIQUE: SALES PROMOTION; Better Christmas presence
14 Dec 1995 | by RUTH NICHOLAS
probably be given free anyway. It isn t that marketers and their sales promotion agencies can ... else will do, according to Stephen Callender, partner at sales promotion agency Black Cat ...
BELOW-THE-LINE: BRIEFS
14 Dec 1995
affiliate relationship with the US company. IFA reviews agencies IFA Promotion is to review its advertising and PR agencies in 1996. Current incumbents are Hill Murray and Lansons ...
ADWATCH: Kellogg still appeals to the Cornflake girls and boys
14 Dec 1995
Account Agency/TV buyer % week 1 (1) BT ...
MEDIA: Can a launch do the business on Sunday?
14 Dec 1995 | by CONOR DIGNAM
% of that could go on its marketing and advertising budget. Several agencies, including those ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
