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NEWS: Roche invites three agencies to slug it out for Rennie task

Roche Consumer Healthcare has been talking to three London agencies in a series of top...Roche Consumer Healthcare has been talking to three London agencies in a series of top ... agency for Roche and the incumbent on Rennie, has not been involved in the talks, according to John ... by WCRS, does not appear to be affected. Main conceded he had been talking to agencies, but said ...

CLOSE-UP: GLOBAL BRIEF; Y&R takes Colgate worldwide

, it made history as the first fmcg giant to appoint a single agency worldwide (Campaign, 8 December ... to single agencies, the questions remain: How global is global? Will Colgate still rely on individual agencies to meet the needs of local markets? Montero explains: Of course we can think with a ...

OPINION: The effectiveness of funny ads depends on the brand

the man in the Hathaway eye-patch and built one of the largest agencies in the world faster than you ... of humorous ads, whereas agencies think they re spiffing. Clients worry that they are self-indulgent, and that the humour may obfuscate the sales message; agencies think they make the sales message more memorable ...

THIS WEEK: STOP PRESS

agency BMP DDB Needham, will begin running this week. Post Office DRTV, which has 500 screens ...

THIS WEEK: Colgate pools account into Y&R

into one agency....Colgate-Palmolive has become the first packaged-goods giant to put all worldwide advertising into one agency. The move means the company s entire pounds 366m account, which is thought to have ... - and performance-based compensation structure. This will make the agency more accountable for the success ...

NEWS: Y&R picks up Colgate global task

our largest client. Our agency network is big and robust enough to accommodate this brave move. In addition to the realignment, a new agency payment plan has been introduced, involving a switch from ... : This consolidation is a further step to increased efficiency, agency accountability and ever-improving creativity ...

NEWS: McDonald’s plans to appoint a lobbying firm

of the agencies he had talked to, although APCO UK, The Communication Group, Rowland Sallingbury Casey and McDonald s retained PR agency Scope Communications are believed to have been on the list. Love ... this will be the first time the company has used a public affairs agency on a retained basis. The decision to do so ...

BELOW-THE-LINE: BRIEFS

appointed Shilland s consumer agency for the UK. Freud won t comment but it is understood that the two ... services agency. Net publicity guide Birmingham agency CPR Works has published a free Guide ... relations. This is the RFU s first retained agency. ...

NEWS: PR EUROPE

SOFIA: Pitch for Bulgarian privatisation Agencies from across Europe are pitching this month for a one-year account from the Bulgarian Privatisation Agency to promote a sell-off of state ... . BUDAPEST: B-M beats five to plastics task Burson-Marsteller has beaten five other agencies to land ...

NEWS: Gordon’s drops TCG and puts account out to pitch

Distillers UK, confirmed the agency was not involved in the pitch for the task of promoting Britain ... . We are talking to a small number of other agencies regarding the Gordon s business in the UK, he said, adding no other agencies would be considered at this stage. Peter Hamilton, managing ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.