to remove filtersTHIS WEEK: Vobis outlets to raise UK profile
14 Dec 1995 | by SHARON MARSHALL
been given to Manchester s The Agency, which expects to spend pounds 1.5m during December on above ...
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NEWS: QC questions pitch details in last week of Hook court battle
15 Dec 1995
agencies had specifically been asked to come up with logo ideas and that the one with the best idea would get the business. If it was true that pitching agencies were told that everything depended ... pitch? Why too, after it won the business, did the agency settle for a short contract ...
MARKETING FOCUS: Adwatch of the year
14 Dec 1995 | by GAIL KEMP
sported a new marketing team, appointed a new agency, WCRS, and has hardly been out of the top ten since ... which ad agencies made the year s most memorable commercials? In its first year as a Saatchi-free zone ... ------------------------------------------------------------------------ Account Agency/TV buyer Total percentages ...
THIS WEEK: Cellnet’s Lubin defects to shop
08 Dec 1995 | by SHARON MARSHALL
Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency....Mobile-phone firm Cellnet has lost its head of marketing campaigns to its own advertising agency ... future plans for Lubin s job but is understood to have agreed to the agency recruiting him to fill the new post. Lubin, who has previously worked at agencies Ayer Barker and Lintas, said he had ...
NEWS: Hook defends right to own Rabbit logo in High Court battle
08 Dec 1995 | by JOHN TYLEE
that the agency s contract had only a year to run and that something would need to be done because he owned ... told by Joseph that the copyright belonged to him. But Robin Peach, Joseph s former agency ...
ADVERTISING: Do shock ads harm advertisers’ health?
08 Dec 1995 | by ROS SNOWDON
. Worm that turned into bad taste The campaign is certain to be controversial. VIE and agency ...
THIS WEEK: HelpAd scheme nets more than 50 brands
08 Dec 1995
agencies and marketing managers since July. HelpAd has been donated the base of the capsule ...
NEWS: High Court dispute over Rabbit logo to test copyright laws
01 Dec 1995 | by JOHN TYLEE
by an agency before a contract had been signed....by an agency before a contract had been signed. Hutchison Personal Communications claims Hook ... and the creator of the logo, which began when the agency was fired from the pounds 4 million Rabbit account four ... to determine the amount of control agencies have over their creative ideas. Joseph, however, was only ...
NEWS: Three shops to bid for pounds 14m BT work
01 Dec 1995 | by KAREN YATES
BT has invited three agencies to present ideas on how it can develop its advertising to businesses....BT has invited three agencies to present ideas on how it can develop its advertising to businesses. The account, which could be worth as much as pounds 14 million next year, has been with Butterfield Day Devito Hockney for four years. However, BT s advertising manager, Sholto Douglas-Home, says ...
SUPPLEMENT: EUROPEAN BRANDS; Out to relaunch
01 Dec 1995 | by ANNE-MARIE CRAWFORD
, non-speech, music-based ad and supported it by sponsoring MTV s Most Wanted programme. The agency ... . However, the agency first had to overcome the negative connotations associated with the brand. We had ... print campaign throughout Europe. The incoming agency decided to pitch Polaroid at a younger ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
