27 Sep 1996
| by LEXIE GODDARD
.
The agency is also planning a range of sponsorship initiatives to
capture a wide target audience of 20 ...
20 Sep 1996
| by WENDY SMITH
audience - while
addressing doubts among some Epsom officials that a non-racing
specialist PR agency ...
that everyone
with a vested interest - including the ad agency, client, market
researcher and Channel Four ...
and The Field all ran what
the agency describes as major features.
Verdict
In view of the fact ...
13 Sep 1996
| by LEXIE GODDARD
to explain the stimulating properties of Red Bull to a range of
consumers.
The agency will also ...
13 Sep 1996
| by TOM DAWN
available.
The key issues for both agency and in-house were explaining the
complexities of the new ...
06 Sep 1996
| by TOM DAWN
they choose their agency.
The world and his dog is saying things like we ought to be doing CD
ROM ...
to Getting
Noticed in Europe. Since the agency reckons three-quarters of its
prospective customers have ...
03 May 1996
| by MICHAEL KAVANAGH
The Grayling Group has landed a pounds 250,000 pan-European account with
corporate on-line services provider Scitor.
The agency will help promote a range of business-grade electronic
networking services aimed at multinational business customers.
Carol Forrest, Scitor s marketing ...
03 May 1996
in the German business market.
The agency, which competed with five other firms for the 12 month
contract ...
relations activities in Switzerland. The
agency, which was formed by The Rowland Company s managing ...
in Holland
and AC Tiedotus in Finland. It is in the process of recruiting PR
agencies in Norway, Sweden ...
19 Apr 1996
| by STUART DERRICK AND SIMON CLARKE
through because
it has a bribe attached, and it seems that this fear is holding back
some agencies ...
, the agency sent watches with a penny
face and the BT logo to journalists along with details of the changes.
The agency s Applevert campaign used stickered Cox s to publicise BT s
reduced call prices to the America ...
04 Apr 1996
lager. Created by Bass Brewers agency
Paragon Communications, the campaign uses the strapline more...Clubland drag queen Miss Kimberly is the focus of the PR campaign to
launch Tennent s Super Ice lager. Created by Bass Brewers agency
Paragon Communications, the campaign uses the strapline more to it than
meets the eye . The agency, which already handles a host of Bass brands,
plans a national ...
04 Apr 1996
of tissue, at the
recent British Advertising Gift Distributors Association exhibition.
Agency account...of tissue, at the
recent British Advertising Gift Distributors Association exhibition.
Agency account ...