13 Dec 1996
we cautiously greeted the news that agency
mergers - the fad of the 1980s - were back on the agenda...in this column we cautiously greeted the news that agency
mergers - the fad of the 1980s - were back ...
are complementary, and where both agencies share common strategic
goals.
On paper, this deal looks good ...
gives the agency critical mass - propelling it,
on the basis of this year s rankings, well ...
13 Dec 1996
| by CAROLINE MARSHALL
People often ask Campaign the best way to raise their agency s profile.
There s only one way, we...People often ask Campaign the best way to raise their agency s profile.
There s only one way ...
of the award-winning idea.
It s impossible not to sympathise with an agency s desire to build its
creative credentials. That s the holy grail clients and agencies have
been searching for since long ...
13 Dec 1996
net new-business
gains for the agency up to pounds 24.7 million this year, and shunts the
previous...net new-business
gains for the agency up to pounds 24.7 million this year, and shunts the
previous ...
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Rank Rank Agency Latest Total Total Net
this two ...
13 Dec 1996
| by KAREN YATES
Barclays has bypassed its roster agencies to appoint Banks Hoggins
O Shea to a major project...Barclays has bypassed its roster agencies to appoint Banks Hoggins
O Shea to a major project ...
agencies, J. Walter Thompson, which
handles Barclays Bank, and BMP DDB, which runs Barclaycard.
However, a final creative and strategic shoot-out was scheduled between
just two agencies - Banks ...
13 Dec 1996
for the first live stage
performance by The Monkees in 30 years. The agency is handling the
public relations...Charles Manson auditioned to be a member and Jimi Hendrix once appeared
as their support act. And now Mark Borkowski press and public relations
is calling all 1960s fans planning to go ape for the first live stage
performance by The Monkees in 30 years. The agency is handling the
public relations ...
13 Dec 1996
| by EMMA HALL
competitive pitch against two fellow Scottish
Courage roster agencies, M&C Saatchi and Rainey Kelly Campbell...competitive pitch against two fellow Scottish
Courage roster agencies, M s Lager business, indicates that Scottish
Courage s plans to trim its roster of eight agencies appear to be on
hold.
Simon Rhodes, the brands director for lagers at Scottish Courage, said:
The number of agencies on our roster ...
13 Dec 1996
Mustoe Merriman Herring Levy and five
financial advertising agencies for the world s largest investment...against Mustoe Merriman Herring Levy and five
financial advertising agencies for the world s largest ...
Omnicom
president as well as the chairman and chief executive of Diversified
Agency Services ...
for a creative agency that can lead its drive into TV and interactive.
JWT has been invited to repitch ...
13 Dec 1996
| by ALASDAIR REID
handful of agencies able to play that card. So
is the debate about the merits of full service now...handful of agencies able to play that card. So
is the debate about the merits of full service now ...
reports
And then there were... well, four nominally. Full-service agencies in
the top 30, that is ...
will be a creative and account handling agency, and the
proud parent of Western International Media Europe ...
13 Dec 1996
early in the new year.
Both agencies have been asked to provide strategic ideas for the bank as
well...early in the new year.
Both agencies have been asked to provide strategic ideas for the bank as
well ...
Leo Burnett to handle its account in the
UK. The agency already handles Hallmark s advertising ...
Ogilvy and Mather has been dropped from the Birds Eye agency roster
following the decision by Unilever ...
13 Dec 1996
in the selection process for choosing a
media buying agency.
Roose is understood to have decided, along ...
, the chairman of the agency,
said that a decision was quite close, but not finalised .
...