to remove filtersNEWS: UB to plough back sell-off cash
19 Dec 1996
. The company is planning a pounds 2m TV campaign, the brand s first in two years, through ad agency Leo ...
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MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense
19 Dec 1996 | by TOM RODWELL
and appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have...and appointed 30 advertising agencies to bring a creative local flavour to the global message seems to have ... of multinational agencies bemoaning the preponderance of international work: London is now handling a ... work even the young spurters at spring-green agencies envy, but only get assessed on the pan ...
ADVERTISING & PROMOTION: Lookalike ads get a kicking
19 Dec 1996 | by HARRIET MARSH
manager at agency Leagas Delaney, says the ASA has in effect passed judgement on the newspaper headline ...
NEWS: Danone axes MD post
19 Dec 1996
agencies earlier this year. Danone s marketing director, Peter Torreele, has left to join ...
MARKETING FOCUS: Looking back on ’96
19 Dec 1996 | by JAMES CURTIS AND KAREN DEMPSEY
to ad agency Abbott Mead Vickers BBDO the campaign featuring Bob Hoskins generated an additional ...
NEWS: Beck’s stays with Barker and Ralston
13 Dec 1996 | by EMMA HALL
competitive pitch against two fellow Scottish Courage roster agencies, M&C Saatchi and Rainey Kelly Campbell...competitive pitch against two fellow Scottish Courage roster agencies, M s Lager business, indicates that Scottish Courage s plans to trim its roster of eight agencies appear to be on hold. Simon Rhodes, the brands director for lagers at Scottish Courage, said: The number of agencies on our roster ...
ADVERTISING & PROMOTION: Agency of the week; publicis
12 Dec 1996
streak in 1996 - ironically, the year which saw the death of the agency s founder, Marcel Bleustein-Blachet. The agency s work on KP and Renault continues to make headlines (although the irritating Megane talking ... Ric Bendel credits to the agency s consistent pocket-tap and permanently-low prices advertising ...
ADVERTISING & PROMOTION: B&R holds onto Beck’s Bier’
12 Dec 1996
s win is the second agency reappointment for Scottish Courage, after Collett Dickenson Pearce had a ... is understood to be seeking to rationalise its agency roster following Scottish s pounds 425m takeover of Courage last year. The combined brewer currently has nine roster agencies covering 25 lager and beer ...
NEWS: STOP PRESS
12 Dec 1996
advertising agency. Times Newspapers has appointed the Promotional Campaigns Group as its official promotions agency following a two-way pitch with Interfocus. The ASA has backed a complaint by Eric ...
MEDIA: MEDIA CHOICE; ADLIDS
12 Dec 1996 | by BILL BROWN
that the deathly pallor and generally sick demeanour of most agency people is due to their high consumption ... the diet of take-aways that most of us live on. In fact, I m prepared to bet that the agency world keeps ... agency came up with the concept of Adlids - selling advertising space on take-away lids ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
