to remove filtersADVERTISING & PROMOTION: BRIEFS
12 Dec 1996
. RNIB s target agency The Royal National Institute for the Blind has appointed marketing and advertising agency Target Direct to manage all its direct and legacy marketing from April 1997 ...
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NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
a number of agencies, including Delaney Fletcher Bozell and GGT Advertising, for the drive, which ... . SMI will work closely with the client s US agency, Hill Holiday. According to Alex Letts ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
funded jointly by the computer manufacturer and those who sell its products. The agency claims ... with the extension of its information storage business, from 23 to 34 countries. The Publicis agency ... of international business at the London agency, said: We re thrilled to have been awarded this so early in our ...
NEWS: Robson Brown wins battle for Northern Electric’s pounds 4m task
06 Dec 1996
was previously held by the Leith Agency. Alan Brown, the group managing director of Robson Brown, said ... existing and potential customers to buy electricity and gas from us. It was vital to appoint an agency ...
ADVERTISING & PROMOTION: Agency of the week: MEDIAPOLIS
28 Nov 1996
to invest in the research and the people essential to an ambitious media agency. Its pounds 250m UK ...
NEWS: Novell invites bids for UK and Euro PR
28 Nov 1996 | by JOHN-PIERRE JOYCE
and is trawling the market for a pan-European agency....and is trawling the market for a pan-European agency. The review has been prompted by Novell s managing ... communications and hi-tech product promotion. As well as the incumbent, an array of agencies includingProfile ... to hire a pan-European PR agency to co- ordinate the work of its local PR firms across Europe ...
NEWS: Lockwood leaves Rowland to work on A Plus IBM account
28 Nov 1996 | by JOHN-PIERRE JOYCE
concentrated in fewer and fewer agencies and it occurred to me it was time to move to a specialist agency ...
NEWS: Briefs
28 Nov 1996
Oftel appointment Jim Niblett has been appointed director of services competition and international affairs at Oftel. He takes over from Caroline Varley, who is moving to the International Energy Agency. External call Telecoms company Ionica has made Ian Morris head of external affairs ...
ADVERTISING & PROMOTION: Agency of the week: TBWA
14 Nov 1996
For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn...For an agency that counts Wonderbra among its clients, TBWA s latest appearance in Adwatch isn ... of business move out of the agency in the past year. Most damaging has been the loss of Direct Line (after ... former agency from the shortlist. Although Jonathan Hoare (chairman since Alasdair Ritchie ...
NEWS: DMB&B set to take Epson back on to TV with pounds 2m campaign
08 Nov 1996
Epson has appointed DMB Epson was looking for a full-service agency with experience in TV and brand leadership. The campaign consists of one 30-second and one ten-second spot. The 30- second ad uses striking visuals to convey the features a customer looks for in a photo-real image ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
