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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... for a media agency to help provide a clearer picture of the UK market. A Gap spokeswoman said: We re ...

HOTLINE

HHCL s communications agency roster to work on the development of a global product. The agency...HHCL s communications agency roster to work on the development of a global product. The agency ... handled by FCB in the US, has been without a UK agency since it was moved out of Court Burkitt ... directors of the Poulter agency in Leeds have negotiated a deal to buy the agency from Graham Poulter, its ...

CAMPAIGN DIARY: WCRS footie clone fails to score but proves a hit at the Cafe de Paris

The ongoing saga of which agency can boast the most celebrity lookalikes within its ranks rages...The ongoing saga of which agency can boast the most celebrity lookalikes within its ranks rages unabated. WCRS has unveiled its star player in the guise of Aston Villa s Stan Collymore, aka Julian Douglas, one of the agency s graduate trainees. Douglas bears an uncanny resemblance ...

BBH strikes global deal with Burnetts

selling up to 49 per cent of the agency to the US-based network. It provides BBH with a global media...selling up to 49 per cent of the agency to the US-based network. It provides BBH with a global media partner. The move ends years of speculation over the future of BBH, ensures that the agency s three founders will stay in place for the foreseeable future and that the agency will remain ...

Reid axes four in FCB Europe rejig

, in what is being seen as a deck-clearing operation aimed at making the London agency the centrepiece of a..., in what is being seen as a deck-clearing operation aimed at making the London agency the centrepiece ... it a catalyst for European success. The FCB of 20 years ago was the most important agency brand ... in the negotiations with Wilkens International, the agency group based in Germany and acquired by FCB in February ...

because it taps into consumers’ ad literacy Dave Phillips says. The question is why so few agencies

, it is arguably a wonder that so few agencies succeed in persuading clients to run with unbranded campaigns ... example of the numerous games agencies play with consumers. At the root of the ever ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

and New Year agency honours. Top turkeys then were (in reverse): BhS station platform (Saatchis...s turkeys and New Year agency honours. Top turkeys then were (in reverse): BhS station platform ... , you have to let go. It s slightly different inside the business. An agency s name is attached ... should be proud to handle client X - or it s the wrong choice. On the one hand, some agencies still ...

Private View

The brief for the agency Christmas card is one of many things I haven t missed by being jobless...The brief for the agency Christmas card is one of many things I haven t missed by being jobless ... . I feel it s sad and significant that no agency was found to deliver this work. It was created in ... selection of music, books, videos and multimedia products Agency: Abbott Mead Vickers BBDO Writer ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

years in Hong Kong. Having run a consumer electronics account across Asia at a top international agency...agency and spent time at integrated shops, she thought she would be relatively employable. So ... abandoned her plan to work for an advertising agency and took a job with a below-the-line company instead ... , last week). The organisation wrote to more than 200 agency managing directors alleging ...

INTERNATIONAL: THE DECISION MAKERS/JEAN MARIE DRU - Still fiercely independent Frenchman in an English court - Karen Yates finds BDDP’s global chief Jean Marie Dru is all charm - but try not to mention mergers

s agency, BDDP, had been trying to sell Wnek a campaign for a client that they shared across Europe. Wnek...s agency, BDDP, had been trying to sell Wnek a campaign for a client that they shared across Europe. Wnek ... -proud French agency network that was rescued last year in a daring takeover bid by Mike Greenlees s GGT Group ... in the 80s, money lenders were wary of handing over cash for yet more agency networks to expand, and BDDP ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.