18 Dec 1997
| by JEREMY BULLMORE
McCann-Erickson has confirmed that talks regarding the takeover of
the Leith Agency are over...McCann-Erickson has confirmed that talks regarding the takeover of
the Leith Agency are over, following the withdrawal of the
Edinburgh-based agency from recent negotiations.
Interpublic-owned McCann-Erickson had wanted to boost its presence north
of the border by merging the creative hot ...
18 Dec 1997
| by AMANDA LUTCHFORD
Standard Life has appointed The Leith Agency to handle its
corporate advertising account...Standard Life has appointed The Leith Agency to handle its
corporate advertising account ...
operations.
Edinburgh-based creative shop The Leith Agency, whose existing clients
include Irn-Bru and Tennent s Lager, won the business after pitching
against London agency WCRS.
Standard Life plans ...
18 Dec 1997
| by PATRICK BARRETT
The RAC is to drop its unconventional approach to marketing by
dissolving its virtual agency...The RAC is to drop its unconventional approach to marketing by
dissolving its virtual agency ...
at Partners
BDDH. Incumbent media agency The Media Business Group has already
resigned its account ...
of consumers. The RAC has already ended its
contract with members of its virtual ad agency.
A ...
18 Dec 1997
| by DANNY ROGERS
Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push...Waitrose has recruited ad agency Banks Hoggins O Shea for a pounds
4m through-the-line push and appointed its first marketing director as
it strives to throw off its expensive image.
BHO won the creative and media account against competition from
incumbent LLS Jaffe Keating and Delaney Fletcher ...
18 Dec 1997
| by DANNY ROGERS
to north-west ad agency Juice, in a move to
brand its two new stations under the Galaxy banner....Chrysalis Radio has awarded the pounds 1m creative account for its
Galaxy dance music stations to north-west ad agency Juice, in a move to
brand its two new stations under the Galaxy banner.
Juice won the business after a pitch between Leeds-based agency
Poulters, J Walter Thompson Manchester ...
18 Dec 1997
| by Linda Mooney, Business development cons
operation.
The agency s chairman, Robert Hamer, is understood to have taken over
the day-to-day running of UK operations. It is not yet clear whether
Rendel, who had been at the agency for three years, has a job to go
to.
Rendel s departure follows a difficult period for the agency, which ...
18 Dec 1997
| by MATTHEW HOOPER
many agencies are boarding the integrated
bandwagon shouldn t mean that every agency has got ...
-lived appeal. Agencies should look
to their core strengths and stick to them. After all, diversification
can lead to dilution.
The reality of the agency scene at the moment is that there is a dearth ...
18 Dec 1997
WINNER
Client: Royal Mail Response Services
Agency: OgilvyOne Worldwide ...
SECOND
Client: Siemens
Agency: FCA!
Copywriter: Shaun McIlrath
Art director ...
motivated the right candidates and provided them with powerful
reasons for making the agency their first ...
18 Dec 1997
WINNER
Client: Acorns Children s Hospice
Agency: Amherst Direct Marketing
Copywriter: Alan Avery
Art director: Jim Brackin
SECOND
Client: Renault UK
Agency ...
Client: Goldbrand Development
Agency: DP The results prove that an emotional message well ...
18 Dec 1997
WINNER
Client: Abbey Life
Agency: TBWA Payne Stracey
Copywriter: Darren Shea
Art director: Marcel Cowan
SECOND
Client: Shelter
Agency: WWAV Rapp Collins ...
)
Agency: Osprey Park
Copywriter: Mike Reynolds
Art director: Seth Crewe
WINNER ...