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MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

many agencies are boarding the integrated bandwagon shouldn t mean that every agency has got ... -lived appeal. Agencies should look to their core strengths and stick to them. After all, diversification can lead to dilution. The reality of the agency scene at the moment is that there is a dearth ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS

WINNER Client: Royal Mail Response Services Agency: OgilvyOne Worldwide ... SECOND Client: Siemens Agency: FCA! Copywriter: Shaun McIlrath Art director ... motivated the right candidates and provided them with powerful reasons for making the agency their first ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - HIGH VOLUME - CONSUMER DIRECT MAIL

WINNER Client: Acorns Children s Hospice Agency: Amherst Direct Marketing Copywriter: Alan Avery Art director: Jim Brackin SECOND Client: Renault UK Agency ... Client: Goldbrand Development Agency: DP The results prove that an emotional message well ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER PRESS

WINNER Client: Abbey Life Agency: TBWA Payne Stracey Copywriter: Darren Shea Art director: Marcel Cowan SECOND Client: Shelter Agency: WWAV Rapp Collins ... ) Agency: Osprey Park Copywriter: Mike Reynolds Art director: Seth Crewe WINNER ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - ART DIRECTION

WINNER Client: Abbey Life Agency: TBWA Payne Stracey Copywriter: Jacqui Cullen Art director: Polly Beale SECOND Client: Rover Cars Agency: Ammirati ... on closer examination established the proposition. It is noted by the agency that while ...

ADVERTISING & PROMOTION: pounds 3m in the can for Leo Burnett

Burnett to develop a brand-building ad campaign. Leo Burnett fought off Heinz s lead agency ... declined to re-pitch for its dormant account. Leo Burnett s French sister agency, Bordelais ... division, which was resigned by Euro RSCG Wnek Gosper in May. The agency already holds around pounds 17m ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - BUSINESS-TO-BUSINESS TELEMARKETING

WINNER Client: SmithKline Beecham Pharmaceuticals Agency: The Merchants Group Operations manager: David Prince SECOND Client: Swan National Agency: Rees Bradley ... of customers quickly, providing a fast, responsive communications and supply channel, says the agency. A ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

-the-line and sales promotion agencies with increasing impact, while clients are also developing high levels of in...The 1997 DMA Royal Mail Direct Marketing Awards continue to reflect exciting trends in the direct marketing industry. A glance at the winners reveals that DM expertise is spreading to above-the-line and sales promotion agencies with increasing impact, while clients are also developing high levels of in ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - PUBLISHING

WINNER Client: National Geographic Society Agency: In-house Copywriter: Liz Murphy Art Director: Joan Anderson SECOND Client: Radio Times Agency ... Client: Associated Newspapers Agency: HH s subscription of pounds 21.75. In 1996 ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - FUNDRAISING

WINNER Client: seeAbility Agency: Whitewater Copywriter: John Smith Art director: Steve Andrews SECOND Client: Friends of the Earth Agency ... Client: The Christie Hospital NHS Trust Agency: McCann-Erickson Manchester Copywriter ...

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