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Gap starts hunt for UK media planning and buying agency

The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad...The clothes retailer, Gap, is talking to agencies about its media account as it prepares a new ad offensive for 1998. The retailer has approached a number of UK media shops about pitching ... for a media agency to help provide a clearer picture of the UK market. A Gap spokeswoman said: We re ...

STOP PRESS

. The Marketing Store, Europe s largest privately-owned sales promotion agency, is in talks with Chicago ... that the agency had been axed in a review. We are happy to make clear that this was not the case. ...

PRIVATE VIEW

Brief: Force positive reassessment of the brand Agency: Abbott Mead Vickers BBDO Writer: David ... manager Brief: Persuade mothers to give their children more milk Agency: BMP DDB Writer: Sean ... of marketing Brief: Communicate that sport is free on ITV Agency: M Saatchi Writer: Pete Cain Art ...

REVIEW: Marketing and advertising news in the week’s press ..

one month. Peers began her job by visiting agencies to discuss the future of the pounds 22 million ...

Peers quits top global IWS role

of international network agencies in November. A pitch list, selected after a trip to the Advertising Agency ... director at French wine and food agency Sopexa, where she spent six years before walking out in July ...

REVIEW: Marketing and advertising news in the week’s press ..

Ferrero, the Italian chocolate company, has called off its search for an agency following a...Ferrero, the Italian chocolate company, has called off its search for an agency following a discussion between Michele Ferrero, its president and owner, and Unilever about a possible takeover ... , is talking to marketing and communications agencies in a bid to change its image. The company, which has ...

TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

) Client: Levi s White Tab Agency: Motive Buyer: David Benson Client: Polaroid Agency: Motive Buyer: Jez Groom Client: Audi Agency: BBJ Media Services Buyer: Sharon Thomson ...

BLM nets media task for f.c.u.k campaign

. BLM has secretly been handed the task without a formal pitch by French Connection s creative agency ... Connection had done without an agency for almost ten years but in the past few months has courted ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

promotion or advertising agency, a sourcing house, or a promotional clothing stockist. It may well ... . Stephen Callender, partner in agency Black Cat, which developed and sourced the items, says: It makes a ...

C&A hires boss for ads assault

on advertising in the year to September according to Register-MEAL. Both incumbent agencies, Mike Handley ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.