Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK...Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan ... Marathon. Approximately 100 UK executives from Unilever s worldwide roster agencies, Ogilvy ...
The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between ... . DMB s, the agency appointed in the summer to promote its New Deal initiative. DMB&B has previously ...
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned...BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ...
Textiles giant DuPont has appointed Saatchi s appeal by targeting new audiences such as men and teens. The agency will develop a global creative strategy for DuPont and has also been ... agency. Lycra has been successful in sectors such as lingerie, swimwear and sportswear ...
devised by its advertising agency, First City, and production agency, the Production Factory. A series ...
. The Campaign After briefing the agency, a list of magazines was drawn up comprising Country Homes ... as it was in 1998. Client: Sainsbury s Homebase Campaign: Christmas Choice Agency: AMV BBDO/New PHD ...
result in advertising agency Ogilvy s 50 marketing staff, a number have already taken voluntary ...
in the Premiership, arranged earlier this year by communications agency, purple;patch. PTV been operating ...
ago to meet the needs of agency people from new recruit through to chief executive. Some ... to meet some of the stars in the agency world and hear their views on what constitutes excellence ... friendships with their peer group from other agencies and media specialists. With 140 delegates from 33 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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