19 Dec 1998
| by STEVE BELL
result in advertising agency Ogilvy s 50 marketing staff, a number have already taken
voluntary ...
19 Dec 1998
| by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and
Travellers Group, is targeting Asian people living in the UK with a
campaign focusing on its range of money-transfer services.
Specialist ethnic advertising agency, Media Reach, has devised a
campaign strategy to target several ...
19 Dec 1998
| by STEVE BELL
material
created by incumbent agency TBWA GGT Simons Palmer.
Customers will be able to carry out a ...
19 Dec 1998
| by IAN DARBY
from
two other agencies: Evans Hunt Scott and Brann.
Since the arrival of Sir Peter Davis ...
18 Dec 1998
| by KEN GOFTON
in civil-service thinking. In this week s DMA/Royal Mail awards,
Judith Donovan s Bradford agency, JDA ...
of the direct marketing
agency, Tullo Marshall Warren. Many electrical companies want to supply
gas and ...
your
electricity and you could save over #210 a year. Developed by the
direct marketing agency ...
18 Dec 1998
following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch ...
was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ...
McClain is the perfect agency to do that."
Media buying, which is also up for grabs, has yet ...
18 Dec 1998
following a competitive pitch.
The Irving, Texas, based agency was the only shop remaining in the pitch ...
was privileged to review a most impressive agency presentation, from strategy to creative, and we see a strong ...
McClain is the perfect agency to do that."
Media buying, which is also up for grabs, has yet ...
18 Dec 1998
| by STEFANO HATFIELD
independent agencies believed the time was right to sell, partly
because slowdown loomed and partly due ...
on top, then
it s entirely unsurprising that two relatively small ad agencies can
abandon a deal ...
because individual agency groupings need to protect themselves
from, and take advantage of ...
17 Dec 1998
| by DANNY ROGERS
of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national
newspaper campaign for the launch of its European investment fund to the
French arm of Euro RSCG Wnek Gosper rather than incumbent agency ...
of agencies to J Walter Thompson,
McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
17 Dec 1998
| by JANE BAINBRIDGE
. It was appointed worldwide
agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying
account and won ...
The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik
Save business and pounds 30m Lloyds ...
agency.
Monsanto
Its attempts to educate the UK consumer about the benefits ...