to remove filtersBBDO Chicago wins Beefeater
21 Dec 1998
for which are estimated at around 10 million, came about following the resignation of incumbent agency, Mezzina/Brown Advertising, in September. It is not known how many agencies took part in the pitch ...
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BBDO Chicago wins Beefeater
21 Dec 1998
for which are estimated at around 10 million, came about following the resignation of incumbent agency, Mezzina/Brown Advertising, in September. It is not known how many agencies took part in the pitch ...
Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK...Unilever is setting up training courses for senior agency staff and enrolling around 100 of its UK ad agency executives to sharpen the competitive edge of the consumer goods firm. The plan ... Marathon. Approximately 100 UK executives from Unilever s worldwide roster agencies, Ogilvy ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
, according to the agency. It s one of the things people often include in their shopping, but then the tins ... might encourage people to approach cows in the fields and try to ride them. But the agency ... -eyed viewers spotted the station featured in the commercial is actually St Pancras. No mistake, the agency ...
MARKETING MIX: Brand manager of the week
19 Dec 1998 | by DAVID MURPHY
, but we d have a great time! Which is the best agency you have ever worked with? Different agencies have different merits, but one we re working with at the moment is What If and its creativity ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
One Four One recruits two to help boost UK business
18 Dec 1998 | by CLARE COZENS
and client services director following two high-level departures from the agency....and client services director following two high-level departures from the agency. Both Andy Annett, the new managing director, and Ollie Raeburn, the new client services director, had worked at the agency ... , Hugh Taylor, who will become the chief executive of an as yet unnamed UK below-the-line agency ...
Whitbread assigns Hoegaarden brand initiative to Mother
18 Dec 1998 | by EMMA HALL
a major campaign for Hoegaarden, the Belgian white beer brand. The agency already works ... has a roster of agencies but Mother is the right partner - it is great to work closely with an agency whose dynamic creativity will add excitement to the brand. Hoegaarden, which ...
TBWA sees off three to land #3m Cadbury Schweppes Oasis task
18 Dec 1998 | by CLAIRE COZENS
and Ireland, added: All the agencies were very strong contenders. TBWA will help us to achieve our ... . Saatchis, which launched Oasis in 1995, resigned the account in August. The agency cited a ...
Brewery gets Buzz
17 Dec 1998 | by DANNY ROGERS
Vaux Breweries has appointed Newcastle-based agency Robson Brown to handle marketing for its new...Vaux Breweries has appointed Newcastle-based agency Robson Brown to handle marketing for its new drink, Buzz Lager, aimed at affluent female drinkers. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
