to remove filtersCOI looks at five agencies in pounds 3m poster review
19 Dec 1998 | by LISA CAMPBELL
The Central Office of Information is conducting a statutory review of its pounds 3m centralised outdoor media buying business, held by Concord.
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DMB&B lands pounds 3m ’back-to-work’ creative task
19 Dec 1998 | by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct . The agency will produce a pounds 3m campaign comprising five TV ads, four radio ads and a leaflet. The campaign will run between ... . DMB s, the agency appointed in the summer to promote its New Deal initiative. DMB&B has previously ...
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
in the Premiership, arranged earlier this year by communications agency, purple;patch. PTV been operating ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
, according to the agency. It s one of the things people often include in their shopping, but then the tins ... might encourage people to approach cows in the fields and try to ride them. But the agency ... -eyed viewers spotted the station featured in the commercial is actually St Pancras. No mistake, the agency ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
. Reviews are still ongoing between the two agencies for France, Benelux, Spain, Portugal and Italy ...
at the upheaval facing agencies as new rules are unveiled
18 Dec 1998 | by ANDREW GRICE
on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least....on tobacco promotion (Campaign, last week), another door will open - for some agencies, at least ... , which will start next autumn, will be so intense that a few agencies are likely to win a slice ... there are bound to be job losses in agencies dependent on tobacco business, but hopes they would be modest ...
Landmine ads deploy sick jokes to shock
18 Dec 1998 | by JOHN OWEN
, have agreed to run it. The BACC has approved a TV ad for screening after the agency toned down the original script. Simon Frank, the agency s creative director, worked on the ads along with the art ...
COI picks Fisher as chief executive
18 Dec 1998 | by Our Parliamentary correspondent
to agency life as chairman of FCB Europe. Fisher s appointment to the #90,000-a-year job is expected ...
Govt to crack down on fly-posting operations
18 Dec 1998 | by Our Parliamentary correspondent
by ad agencies even though it is illegal. They described it as a cost-effective, high-impact medium ... by advertising agencies as conveniently vague , with the apparent ambiguities and loopholes in current ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
