to remove filtersMEDIA: London Electricity TV debut
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
devised by its advertising agency, First City, and production agency, the Production Factory. A series ...
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Sky ad drive to put emphasis on channel brands
19 Dec 1998 | by ANNE-MARIE CRAWFORD
BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned...BSkyB is drawing up an agency shortlist to pitch for the task of promoting its wholly owned channel brands, such as Sky Sports. The list is likely to include its agency of record, M We want a strong portfolio of programme brands which are the most valuable in the TV marketplace ...
MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
. The Campaign After briefing the agency, a list of magazines was drawn up comprising Country Homes ... as it was in 1998. Client: Sainsbury s Homebase Campaign: Christmas Choice Agency: AMV BBDO/New PHD ...
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
in the Premiership, arranged earlier this year by communications agency, purple;patch. PTV been operating ...
ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
, according to the agency. It s one of the things people often include in their shopping, but then the tins ... might encourage people to approach cows in the fields and try to ride them. But the agency ... -eyed viewers spotted the station featured in the commercial is actually St Pancras. No mistake, the agency ...
Adwatch of the year: As the year draws to a close Gail Kemp presents 1998’s winners and losers in Adwatch, the superleague for TV commercials, compiled for Marketing by NOP
19 Dec 1998 | by DAVID MURPHY
. But with other elements of the marketing mix already chipping away at above-the-line budgets, ad agencies ... TV advertising recall on a weekly basis - has never been so keenly scoured by agencies ... into the table for the first time at number eight on a comparatively small budget. The ad agency that made ...
ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages
19 Dec 1998 | by ROBERT MCLUHAN
Q: Which of the following TV commercials do you remember seeing recently? Last Account Agency/TV buyer % week 1 (1) BT Abbott Mead Vickers BBDO/ The Allmond Partnership 78 ...
MEDIA: RADIOWATCH - The monthly analysis of radio recall in association with Emap on air
19 Dec 1998 | by IAN DARBY
do you remember hearing recently? Ranking Account Agency ...
TV MONITOR/A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
18 Dec 1998 | by STEFANO HATFIELD
Agency: Motive Buyer: Adam Bishop Client: Baileys Irish Cream Agency: Carat Buyer: Steve Hobbs Client: The Gap Agency: CIA Medianetwork Buyer: Andy Berry ...
HOTLINE
18 Dec 1998 | by JOHN TYLEE
that the agency would announce some new creative hirings next year. Carat is restructuring its press ... -hour programme will discuss issues important to ordinary people . Scottish agencies are threatening ... of the television market north of the border. SMG owns STV and Grampian and, according to Scottish agencies ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
