to remove filtersGrey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
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Grey and Lexmark part company
21 Dec 1998
products, will begin its search for a new advertising agency early in 1999. ...
Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
by Boston agency Hill Holiday, which will run in titles including the Daily Telegraph and Financial Times ...
Tullo Marshall scoops Cellnet’s DM business
18 Dec 1998 | by ELEANOR TRICKETT
-way pitch. The agency beat Barraclough Hall Woolston Gray and Carlson to the task, after a review ... responsibility for the business with immediate effect. TMW will be the first direct marketing agency ... . In the interim, Clarke Hooper, Cellnet s sales promotion agency of record, had been caretaking the direct ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
CWC scoops top direct campaign honours for ’98
17 Dec 1998 | by IAN DARBY
through Grey s new agency Joshua. Land Rover won four awards, including best international campaign, all through Craik Jones Watson Mitchell Voelkel. The agency landed six awards in all, including ... since the awards started ten years ago. Its agency Craik Jones overtakes OgilvyOne as the most ...
Cellnet DM shop to boost loyalty
17 Dec 1998 | by LISA CAMPBELL
the agency to terminate its five-year relationship with Cable & Wireless Communications, for which ... usage changes to develop more relevant products and services. The agency will work alongside US agency Devon Direct, which handles direct marketing for its Cellnet First package, and Clarke Hooper ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
by agencies and clients to try to boost Christmas sales. Coca-Cola has built its Christmas marketing ...
FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o
11 Dec 1998 | by ALASDAIR REID
has been founded in fact and it would be unfortunate if advertisers and agencies were running scared ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
