to remove filtersNortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
by Boston agency Hill Holiday, which will run in titles including the Daily Telegraph and Financial Times ...
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Top Britvic boss to Center Parcs
19 Dec 1998 | by STEVE BELL
, the company also operates in Holland, Germany and Belgium. It uses advertising agency Bates Dorland across ...
MoneyGram ads target services at Asian groups
19 Dec 1998 | by ANNE-MARIE CRAWFORD
MoneyGram International, a joint venture between Thomas Cook and Travellers Group, is targeting Asian people living in the UK with a campaign focusing on its range of money-transfer services. Specialist ethnic advertising agency, Media Reach, has devised a campaign strategy to target several ...
CAMPAIGN DIRECT: PROFILE - CATHY SMITH. Marketer delivering BA’s promise to repair relationships with key fliers. Cathy Smith has refocused the airline’s marketing to help rebuild its damaged image, Robert Dwek writes
18 Dec 1998 | by ROBERT DWEK
brought together BA s three main below-the-line agencies - Tullo Marshall Warren, Claydon Heeley ... one agency, Smith says, and also required a lot more lateral thinking because it had to appeal ... says she has found the multiple agency approach a successful way of working and is already planning ...
Travel Inn seeks agency for push
17 Dec 1998 | by LISA CAMPBELL
Travel Inn, the Whitbread-owned budget accommodation group, is seeking an ad agency to raise its...Travel Inn, the Whitbread-owned budget accommodation group, is seeking an ad agency to raise its profile to support ambitious expansion plans and fight off increased competition. The chain ... spend through incumbent agency Holder Henry Pearce and Bailey. In October, Whitbread announced ...
STOP PRESS
17 Dec 1998 | by DANNY ROGERS
of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency...American Express has handed a direct marketing and national newspaper campaign for the launch of its European investment fund to the French arm of Euro RSCG Wnek Gosper rather than incumbent agency ... of agencies to J Walter Thompson, McCann-Erickson and Leo Burnett for its pounds 13m advertising account ...
MARKETING MIX: Brand manager of the week
17 Dec 1998 | by JANE BAINBRIDGE
would have to be organising something. Which is the best agency you have ever worked with? An agency is only as good as the people that are working in it, although a good agency should have enough ...
MEDIA CASE STUDY: BUD ICE
17 Dec 1998 | by RAYMOND SNODDY
by Bud Ice. The deal lasts a month, with posters going up this week. Bud s agency, BMP DDB, has ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
. It was appointed worldwide agency for Heinz sauce brands, clinched P s pounds 150m UK TV buying account and won ... The agency lost the pounds 110m BT account, pounds 18m Somerfield/Kwik Save business and pounds 30m Lloyds ... agency. Monsanto Its attempts to educate the UK consumer about the benefits ...
CRAFT: PORTFOLIO - Sharon Maguire
11 Dec 1998 | by MAIRI CLARK
about, and it s not often that you agree completely with the agency about what a film should look like....not passionate about, and it s not often that you agree completely with the agency about what a film should ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
