30 Jan 1998
| by KAREN YATES
to talk about is Dentsu s third
and most important aim - the biggest agency buying spree the world has ...
truly global agency network. Although it bills
dollars 14 billion a year, only 15 per cent ...
and agency, built up over
decades, are strong enough to withstand the fact that agencies often run
two ...
30 Jan 1998
| by JEMIMAH BAILEY
By choosing to reorganise its PR agencies into a 30-strong roster,
British Telecom could...By choosing to reorganise its PR agencies into a 30-strong roster,
British Telecom could be accused of trying to have its cake and eat
it.
The agencies need to put considerable time ...
, and are prevented from working for competitors.
On BT s roster system, 10 core agencies, yet to be selected ...
30 Jan 1998
| by IAN DARBY
Shandwick Consultants director Gillian Pattison, who is leaving the
agency at the end of the month...Shandwick Consultants director Gillian Pattison, who is leaving the
agency at the end of the month, is set to join City agency Tavistock
Communications as a director.
Pattison ...
).
She is understood to be negotiating to become a partner in the City
agency, and is likely to take ...
30 Jan 1998
| by IAN DARBY
Ogilvy PR Worldwide, Hill and Knowlton and US hi-tech agency
Cunningham PR have formed a PR agency...Ogilvy PR Worldwide, Hill and Knowlton and US hi-tech agency
Cunningham PR have formed a PR agency called Avalanche to service the
global account for Oracle, the world s largest database company ...
, approached the two agencies with a
plan to provide strength in the US, where it is the largest technology ...
30 Jan 1998
| by HARRIET GREEN
The newly opened London office of Scholz s agency roster to act as advisor on its pan...The newly opened London office of Scholz s agency roster to act as advisor on its pan-European
computer business.
The agency will be a consultant to the company on the marketing of its
portable ...
-European task.
The appointment will not affect existing agency arrangements under which
Toshiba s PC ...
30 Jan 1998
| by CAROLINE MARSHALL
The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal...The Omnicom-owned agency, TBWA Chiat Day, has beaten Bartle Bogle
Hegarty, BBDO Worldwide, Hal ...
.
Tom Fanoe, the president of Levi s US, commented that while all five
agencies treated Levi ...
not affect BBH s status as the Levi s agency for Europe
and Asia, nor will it alter the agency s plans ...
30 Jan 1998
| by IAN DARBY
Global agency Ogilvy Adams and Rinehart has renamed itself Ogilvy
Public Relations Worldwide...Global agency Ogilvy Adams and Rinehart has renamed itself Ogilvy
Public Relations Worldwide in an attempt to streamline its global
branding.
The move will result in OA s 23 offices adopting the new name,
including its 16 locations in Asia which are still named Ogilvy and
Mather PR. Ogilvy PR ...
30 Jan 1998
| by SOPHIE BARKER
Youth PR agency FFI Beatwax has won a four-way pitch to head French
mineral water company Evian...Youth PR agency FFI Beatwax has won a four-way pitch to head French
mineral water company Evian s youth PR drive.
FFI Beatwax beat incumbent Livewire in a pitch for the two-year account,
which carries fees of pounds 160,000 per year. Livewire had held the
account for three years.
Evian ...
30 Jan 1998
| by JEMIMAH BAILEY
London PR agency New Century has picked up the international PR
account for Bethlehem 2000 in its...London PR agency New Century has picked up the international PR
account for Bethlehem 2000 in its role as part of the consortium
pitching to develop and promote the event.
Live event company Caribiner and advertising agency M The authority decided the Millennium would be an opportunity ...
30 Jan 1998
| by SOPHIE BARKER
, beating incumbent agency Murray and
Co, which had held the account for ten years...., beating incumbent agency Murray and
Co, which had held the account for ten years.
Lexis and Javelin also pitched for the one-year, sole agency
contract.
Alongside its public television ...
agency with subsidiaries in other areas of marketing and communications
which we may want to tap into ...
to remove filters
