16 Dec 1999
| by ALEXANDRA JARDINE
month.
The changes come after Somerfield admitted it was reviewing its
advertising agency ...
-Erickson, the agency it
appointed after parting company with Leo Burnett in August.
Somerfield has so far shortlisted its former agency, RPM3, and Delaney
Cawley, a start-up agency founded by Mary Cawley, who ran ...
16 Dec 1999
| by ALEXANDRA JARDINE
Evans and Principles.
The agency has produced an integrated campaign for Burton, worth about ...
,
Burton s previous agency, last year. Mellors Reay was hired in 1995 with
a brief to relaunch Burton ...
16 Dec 1999
| by DANNY ROGERS
advertising
in the light of the merger, but until a new agency is appointed, we will
continue to work ...
16 Dec 1999
| by IVAN CLARK, director, TV strategy, Medi
in March and is a joint initiative between sales
promotion agency Dynamo s new media division and Loyalty ...
16 Dec 1999
| by GAIL KEMP
of agencies. The 1995 Always campaign, created by Creative Artists Agency, was a turning point. The UK ...
. This is another story of long-term commitment from an advertiser to one agency, Publicis, and to consistent brand ...
relaunch prompted the agency and client into a campaign that urged Better make sure it s Nescafe ...
13 Dec 1999
| by LEXIE GODDARD
Walker Media has landed the media business for giftware emporium
SF Cody, worth pounds 10 million.
The agency is planning an online and traditional media campaign for the
company, which sells through retail outlets and via its new website
www.sfcody.com.
Agency managing partner ...
10 Dec 1999
| by JADE GARRETT
The discount retailer, Matalan, has appointed CDP to its pounds 4
million advertising account. The agency ...
Iceland has appointed the London-based direct marketing agency, MSB s internet service, BBC
Online ...
Californian agency to head its
joint venture with the Japanese shop, Hakuhodo. The alliance is to
satisfy ...
06 Dec 1999
| by MARK TUNGATE
.
Agencies that have a contract with The Word will shortly be able to
access a more sophisticated password ...
02 Dec 1999
WINNER
Client
Tesco
Agency
Forward Publishing
HIGHLY COMMENDED
Client
Freemans...WINNER
Client
Tesco
Agency
Forward Publishing
HIGHLY COMMENDED
Client
Freemans
Agency
In-house
HIGHLY COMMENDED
Client
Safeway
Agency
141 Communications
WINNER
Although baby food manufacturers have run mother and baby loyalty
programmes for many ...
02 Dec 1999
WINNER
Client
British Airways
Agency
Carlson Marketing
HIGHLY COMMENDED
Client
Tesco...WINNER
Client
British Airways
Agency
Carlson Marketing
HIGHLY COMMENDED
Client
Tesco
Agency
DunnHumby Associates
HIGHLY COMMENDED
Client
Tesco
Agency
Forward Publishing
WINNER
Leisure travellers who make their own arrangements, rather than rely ...