14 Dec 2000
| by MARK KLEINMAN
activity and appointed Lowe Direct to handle its direct marketing earlier this year. The agency ...
08 Dec 2000
| by IAN DARBY
to develop customer loyalty and business-to-business projects.
One2One will appoint an agency for its UK ...
for comment. However, Campaign has spoken to three agencies which have all been approached to pitch ...
the account is being reviewed. The agency has developed a series of campaigns for One2One this year, which ...
07 Dec 2000
| by MARK KLEINMAN
needed an agency with a thorough understanding of our unusual audience, said Janita Hanif, NAAFI ...
01 Dec 2000
| by Camilla Palmer
The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms...-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated to be worth 200m- 300m.
Deutsch, which is the last of the big US independent agencies, will remain as a standalone agency within Interpublic, alongside McCann-Erickson Worldwide and Lowe Lintas Worldwide. The deal ...
30 Nov 2000
| by KEN GOFTON
for this is that many agencies appear under both headings.
Specifically, many with their roots in promotion have ...
results.
Because the SP table appears so late in the year, agencies are given the
opportunity ...
was to standardise on the
earlier, 1999 figures. This is why some well-known agencies, such as
Black Cat ...
30 Nov 2000
| by MARK KLEINMAN
Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid...Porsche is hunting for an agency to handle the majority of its UK direct marketing, in a bid ...
marque has shortlisted a number of agencies to pitch for the business, and is expected to reach a ...
customers, and wants an agency to explore customer relationship management opportunities through its data ...
24 Nov 2000
BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched...BHWG Proximity has won the pounds 5 million WWF direct marketing account. The agency, which pitched against agencies including ehsrealtime and WWAV Rapp Collins, replaces Smith Bundy Carlson as the conservation charity s agency.
...
23 Nov 2000
Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins...Toyota is launching a three-stage direct marketing push through roster agency WWAV Rapp Collins. The work, to promote the launch of the new Celica 190, features a series of postcards highlighting the technical attributes of the new vehicle.
...
23 Nov 2000
Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call...Recover, the personal injury claim company, has hired DM agency MBO to co-ordinate its call-handling, fulfilment and database development. The firm expects to receive about 500 enquiries each day, and will offer legal advice, counselling and replacement cars.
...
23 Nov 2000
direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign...Artism, an online resource for the creative industries, has appointed HPT Brand Response to handle direct marketing. The agency will launch Artism in the new year with an integrated press and DM campaign positioning it as the place to look for talent, venues, services and suppliers from the creative world ...