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DIRECT BRIEFS

in with a national TV and poster advertising campaign through creative agency Bray Leino....in with a national TV and poster advertising campaign through creative agency Bray Leino. ...

Starcom wins $800m Kraft media business

, following a competitive pitch. Other agencies pitching for the Philip Morris-owned business included WPP Group-owned MindShare, and True North’s media agency TN Media. Starcom already handles national US TV buying and adult-targeted categories for Kraft, and its sister agency Leo Burnett handles creative for a ...

Two-month delay stalls Envoy's bid for Leagas Delaney

will open a Toronto office and take over the operation of Envoy s Toronto agency, Communique, as part ...

DIARY: Inflated media spend claims fail to impress the Campaign hacks

mince pies. With the plethora of dotcom launches, agencies and their new hip clients have taken ... . It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...

Polo's Supermint agrees deal with C4's Streetmate

channel E4, which launches on January 18. Sponsorship idents, created by Polo agency J Walter Thompson ...

CAREERS: Company CV - Walkers

Campbell, VP of marketing Advertising agency Abbott Mead Vickers BBDO Media buyer MediaVest ...

Moet talks to three in pounds 12m creative review

, estimated to be worth about pounds 12 million. The company has invited three agencies in London, Paris ... in the UK market as all international agencies are placing work from the Paris office into their own markets. The winning agency will produce press and outdoor executions. ...

CLOSE-UP: LIVE ISSUE/UNILEVER REVIEW - Advertising next target in Unilever efficiency drive. Five networks do battle for Unilever's 'master brands'. Jeremy White investigates

of its Van den Bergh and Bestfoods roster called for, it looks like the ad agencies may get the same ... because Unilever wants to allocate one agency to its entire sauces task and another to dressings ... , the savoury and dressings category teams are reviewing the agency alignment on their priority brands ...

AMV BBDO wins pounds 4m Orbit assignment in Wrigley's ad review

. Michael Baulk, AMV s chairman, said: Wrigley s is the kind of client on which agencies like us have built ...

HOTLINE

The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its...The new-media marketing agency Lateral, which counts Levi Strauss and Stella Artois among its clients, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services, which specialises in buying TV airtime for direct response clients. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.