20 Dec 2001
| by MARK KLEINMAN
for Nicorette is handled by Proximity London's sister
agency, Abbott Mead Vickers BBDO. Proximity London has ...
20 Dec 2001
| by MARK KLEINMAN
services agency Amethyst to handle data and
creative direct marketing work for Mazda.
Amethyst will be retained on the data side to manage Mazda's UK CRM
database, Adapt.
The four agencies are being ...
19 Dec 2001
| by Mark Kleinman,
importer MCL.
MCL used in-house marketing services agency Amethyst to handle data and creative ...
CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
18 Dec 2001
| by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ...
-quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
14 Dec 2001
| by Staff,
LONDON - Chime Communications has taken a controlling stake in online advertising agency...the agency on his departure from Gluemedia, where he was also managing director, in June 2000.
Chime ...
the Interactive Bureau and hi-tech PR agencies Harvard and Insight. Chime also owns PR division Bell Pottinger Communications and the HHCL & Partners advertising agency.
If you have an opinion on this or any other ...
14 Dec 2001
The Football Association is seeing pitches from several direct
marketing agencies. They are competing for a brief to build
relationships with football fans ahead of next year's World Cup.
...
14 Dec 2001
TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has
joined forces with Oxford-based direct marketing agency JHBS to provide
a more complete promotional and sales service for UK and European tech
companies.
...
14 Dec 2001
Brann UK and Claydon Heeley Jones Mason have won the direct
marketing account for Guardian Newspapers as the publishing company
develops its direct strategies, such as customer relationship
management.
The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a
pitch which also ...
14 Dec 2001
| by Claire Billings,
Vickers BBDO for the advertising account; Fishburn Hedges will handle PR; and incumbent media agency PHD ...
13 Dec 2001
In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a....
In selecting our agencies of the year, we have encompassed the full range of the communications mix, and assessed the performance of those agencies over the full year. It's about consistently creative solutions ...
as bloody as you might imagine.
Regrettably, there are a few agencies that would have easily made ...