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DIRECT: Nicorette in 'quit smoking' DM

for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...

DIRECT: Mazda outsources £1m work for key launches

services agency Amethyst to handle data and creative direct marketing work for Mazda. Amethyst will be retained on the data side to manage Mazda's UK CRM database, Adapt. The four agencies are being ...

Mazda outsources £1m work for key launches

importer MCL. MCL used in-house marketing services agency Amethyst to handle data and creative ... CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...

M&C Saatchi wins £10m AA account

The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ... -quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...

Chime takes majority stake in online
agency BloodPartnership

LONDON - Chime Communications has taken a controlling stake in online advertising agency...the agency on his departure from Gluemedia, where he was also managing director, in June 2000. Chime ... the Interactive Bureau and hi-tech PR agencies Harvard and Insight. Chime also owns PR division Bell Pottinger Communications and the HHCL & Partners advertising agency. If you have an opinion on this or any other ...

HOTLINE: The FA is seeing pitches from direct marketing agencies

The Football Association is seeing pitches from several direct marketing agencies. They are competing for a brief to build relationships with football fans ahead of next year's World Cup. ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

Brann and CHJM win Guardian Newspaper direct brief from KLP

Brann UK and Claydon Heeley Jones Mason have won the direct marketing account for Guardian Newspapers as the publishing company develops its direct strategies, such as customer relationship management. The two agencies beat off the eight-year incumbent, KLP Euro RSCG, in a pitch which also ...

AMV wins TV licence business

Vickers BBDO for the advertising account; Fishburn Hedges will handle PR; and incumbent media agency PHD ...

Agency 2001 recognises a creative year

In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a.... In selecting our agencies of the year, we have encompassed the full range of the communications mix, and assessed the performance of those agencies over the full year. It's about consistently creative solutions ... as bloody as you might imagine. Regrettably, there are a few agencies that would have easily made ...

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