20 Dec 2001
The National Maritime Museum is looking for an ad agency to promote
the attraction to potential visitors. It has issued an OJEC tendering
notice for a three-year contract worth an undisclosed amount.
17 Dec 2001
1. Abbott Mead Vickers BBDO
Undoubtedly, one of the best. Informal and childlike but addictively
attractive, this comes top of the list. The theme of the Abbott Mead
Vickers site is cartoons, it is cheeky and upfront in its approach but
it works well. Busy, but not overcrowded; colourful,...
14 Dec 2001
| by JENNY WATTS
The Advertising Producers Association is to bring together
production company and agency staff for the first time with the
introduction of a new Masterclass training initiative next year.
A series of 12 lectures and study groups make up the programme, put
together in conjunction with the...
14 Dec 2001
TOKYO: Boeing has confirmed Japanese PR agency PRAP is to replace
eight-year incumbent Weber Shandwick Worldwide as its agency in Japan,
following news last week the firm was in the running for the brief
(PRWeek, 7 December). In the UK, Boeing hired Harrison Cowley as the
first ever agency to...
13 Dec 2001
| by CRAIG SMITH, Editor
In Agency 2001, we acknowledge the best agency of the year in every
sector. It's a first for Marketing and a first for the industry.
What we have attempted - and I think I can now safely say, pulled off -
is to recognise excellence in its widest form. Marketing is about the
breadth of the...
13 Dec 2001
Agencies of the Year, and the runners-up, have been selected by
Marketing's editorial team.
We would like to thank the following people for their contribution to
compiling the data and company information.
Special mention goes to the AAR, which went to extraordinary lengths to
help...
13 Dec 2001
In Agency 2001, we at Marketing acknowledge the best agency of the year in every sector. It's a first for Marketing and a first for the industry, writes Craig Smith, editor of Marketing .
13 Dec 2001
Carphone Warehouse is hunting at least one direct marketing agency
to develop third-party tie-ups to promote the retailer's range of
products. The agency search, headed by advertising chief Tristia Clarke,
will focus on securing partnerships with brands such as magazines to run
promotions highlighting...
13 Dec 2001
| by JENNIFER HISCOCK
Bartle Bogle Hegarty has been named Creative Agency of the Year in
Marketing's Agency 2001.
The inaugural award, which recognises creativity, effectiveness, new
business wins and financial health, reflects BBH's sterling performance
throughout 2001.
In a year that began with the...
13 Dec 2001
Selecting Marketing's media agency of the year was straightforward.
Despite maintaining a lower profile than almost all of its competitors,
MediaCom emerged as the unanimous choice of the Marketing team. In a
year when new business leads have been as rare as intelligent comments
from George...