19 Dec 2001
| by Mark Kleinman,
importer MCL.
MCL used in-house marketing services agency Amethyst to handle data and creative ...
CRM database, Adapt. The four agencies are being asked to present ideas for strategic and creative ...
19 Dec 2001
| by Staff,
."
There has been a trend for talent agencies to hook up with corporate public relations and marketing firms of late. Last year, Creative Artists Agency bought a stake in New York corporate PR firm Shepardson Stern ...
Management and the William Morris Agency have both pursued corporate link-ups recently.
If you have ...
19 Dec 2001
| by Daniel Rogers,
account, which is worth over 10m.
Edwards wants a single agency for the "long-term development ...
consider our roster of agencies," said Edwards. "It could be a pitch or an appointment."
It may ...
18 Dec 2001
| by Staff,
The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy ...
-quality, complementary agencies who, between them, will work with the in-house marketing team for this major ...
18 Dec 2001
| by Staff,
and BrandGuard, both former subsidiaries of Frankel, a Chicago-based brand-marketing agency acquired by Publicis ...
of Publicis Groupe.
"When Publicis acquired Frankel in 2000, we saw the agency's unique offerings as a ...
18 Dec 2001
| by Gordon MacMillan,
Rainey Kelly won the business after a three-way pitch against McCann-Erickson and Leo Burnett, following a decision taken in the summer to create a united worldwide communications strategy for the toy giant.
Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ...
17 Dec 2001
decent insight into the agency. Unconventional by it's very nature, but
exciting to look at. Only gripe ...
the agency has put up on the web. The virtual
agency office they have created just shows how they have gone ...
.
4. M in other
words it is not just for the UK agency. Now, if you were a UK client you
wouldn ...
17 Dec 2001
still.
Agency: Wieden 5 million ad a hit with a
hard-to-reach audience.
Agency: Bartle ...
in
the world. The music is good, it's well shot and very funny.
Agency: cdp-travissully
Copywriter ...
launch.
Blockbuster movie-style, it features alien tripods invading the
earth.
Agency: WCRS ...
17 Dec 2001
this year. The strapline reads: "The new Beetle. Fun on the outside,
serious underneath."
Agency ...
There are many indicators of genuine quality among modern agencies -
almost all of them represented ...
in
Campaign's Agency of the Year debate again.
Agency: TBWA/London
Copywriter: Ben Walker
Art ...
17 Dec 2001
. It concertinas the experience of an entire movie into a
30-second spot.
Agency: BMP DDB
Copywriter ...
room.
Agency: Mother
Copywriter: Mother
Art director: Mother
Director: Frederik Bond ...
Agency: Lowe Lintas
Copywriters: Vince Squibb, Tony Barry
Art directors: Vince Squibb, Tony Barry ...