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CRITIQUE

and tight security wherever you go? Not such a joy after all, then. 1. Client Thomas Cook Agency ... Agency Leonardo Art director Stuart Button Copywriter Wesley Hoawes Medium Press ads 3. e ... -media-c Agency Alphabet Art director Nick Platt Copywriter Barney Cockerill Medium Direct mail 4 ...

MOVING UP: Career ladder - Appointment at The Preference Service

Sam Simon is the newly-appointed commercial director at The Preference Service. He joins from direct marketing agency MBO, where he was its financial director for seven years. He has also worked at the Network Marketing Group and DIA Design Consultancy. ...

MOVING UP: Career ladder - Appointment at Outside The Box

Jane Ison has been recruited by Outside The Box as strategic development director. She is a former founding partner and client services director of ehsrealtime. In her new position she will work with the agency's new business, account management and media buying teams to develop and implement solutions ...

MOVING UP: Career ladder - Appointment at Rapier

Max Wright has been appointed by Rapier to join its Communications Planning resource as senior planner. He will have a key role in developing new training programmes across the agency. Wright comes from BMP DDB where he spent the past three years as a planner on accounts such as British Meats ...

EHS Brann boss tips more consolidation

The merger of Brann Agency UK and ehsrealtime will pave the way for further agency consolidation, according to EHS Brann's new managing director Mike Horne. "For the Omnicoms and WPPs, there's a ... denied there were any client conflicts. Ehsrealtime works with Tesco and BMW, while Brann Agency ...

MAILING: Practising what you preach - The UK DM industry produces some of the best work around. But how good is it at marketing itself? Rachel Barnes reports

? And are agencies the worst offenders? "Agencies' own campaigns are often put to the back of the queue," admits Alex Bennigsen, CEO of full service agency The Pepper Corporation. "But this shouldn't get in the way ... it comes to our mailings," says Andy Annett, managing partner of agency Liquid. Last year it sent ...

Milk bottle message wins DMA's top prize

A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews ... -winning agencies included Oneagency, which won four Golds for two campaigns, and Harrison Troughton Wunderman ...

PROFILE: Fuller's - Making ale cool again. Fuller's marketing manager James Whelan explains how his view of direct marketing pulls in punters

for London Pride through agency Doner Cardwell Hawkins. With the strapline, 'Whatever you do take Pride ... ) 128 million Total marketing spend (2001) 200,000 Main DM agency None, all marketing is done in ...

THINK TANK: Customer service - Service providers. Service levels are still falling short of customers' increased expectations. But what can marketers do to bring them up to scratch?

at Rapier, an agency specialising in technology companies, says: "Too many firms still see customer ... leave it up to the ad agencies or other channels to target them. We don't want to be seen ... Douglass, managing director of direct marketing agency DP&A, applauds Lever Faberge's approach: "It ...

IN DEPTH: Graduates - Industry talent. It may not seem the ideal time to be breaking into DM, but one degree is giving graduates a head start Holly Acland reports

of agency Mustoe Merriman Levy is one such lecturer. On the day I visited, his time was spent critiquing ...

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