to remove filtersINTERNATIONAL: Thalidomide push from Makovsky to Europe/Australia
30 Nov 2001 | by ALLEN HOUSTON
born, often with extreme deformities. Makovksy, Thalidomide's US agency, will manage ...
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Lego awards Rainey Kelly global creative business
18 Dec 2001 | by Gordon MacMillan,
Rainey Kelly won the business after a three-way pitch against McCann-Erickson and Leo Burnett, following a decision taken in the summer to create a united worldwide communications strategy for the toy giant. Lego parted company with Bartle Bogle Hegarty -- the agency behind its award-winning "box ...
NEWS ANALYSIS: Mixed reception as NICE begins a comms review - The National Institute of Clinical Excellence last week embarked on a thorough review of how it communicates to stakeholders. Ed Shelton reports
30 Nov 2001 | by ED SHELTON
as those of consumers generally, the appointment of a PR agency to propagate medical excellence seems ... of comms. NICE has appointed Citigate Westminster and its sister research agency Citigate DVL ... 's stakeholders. The agency will report to Phil Ranson, hired last month as communications executive ...
INTERNATIONAL: Global Round-up - News in brief
16 Nov 2001
NEW YORK: Ketchum has won a PR brief for Novartis' yet-to-be-branded arthritis treatment. The agency beat Hill & Knowlton and Chamberlain Communications Group for the account to handle all communications in the US for the COX189 through the drug's launch. The drug is expected to become available ...
The Shop launches European arm
23 Oct 2001 | by Sylvia Westall,
LONDON - Youth marketing group The Shop has become a fully global agency with the launch of its...The agency, which has offices in Australia, Ibiza, USA, Bali and Japan, enables corporate clients and organisations to market to young people worldwide. The directors of The Shop Europe are Paul von Bergen from Chemistry Marketing, and Nick Adcock and Ray Robinson from The Shop International. The Shop ...
Xbox European launch date confirmed
18 Oct 2001 | by Sylvia Westall,
-European advertising agency. If you have an opinion on this or any other issue raised on Brand Republic, join ...
Marsh quits GPC for Bristol Myers Squibb position
12 Oct 2001 | by JOE LEPPER
manager. GPC's London MD Kevin Bell said Marsh would not leave the agency until his successor had ...
INTERNATIONAL: Edelman aids gsk China in-house PR
12 Oct 2001 | by MARK JOHNSON
BEIJING: Pharmaceuticals giant GlaxoSmithKline (gsk) is to set up its first in-house PR department in China and has tasked Edelman with the job and a corporate PR brief. Edelman pitched against two other agencies for a remit that includes supporting the Anglo-American firm in establishing ...
GLOBAL ROUND-UP: Pharmaceutical giants search for PR help
28 Sep 2001
-Plough needs an agency to handle PR for its new hayfever drug Clarinex. ...
Mann to crank up comms for Shire Pharmaceuticals
31 Aug 2001
alongside the firm's current retained agency Financial Dynamics, but will not make firm decisions ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
