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Cheetham Bell lands Matalan brand task

14 Dec 2001 | by JOHN TYLEE

of undisclosed north western agencies, is launching a press and radio campaign to boost store visits ... been developed by the agency since the merger which brought Cheetham Bell and J. Walter Thompson ...

PRIVATE VIEW: This week BMP DDB's Larry Barker is joined by his comedian Dad Ronnie for a slice of Private View turkey and several crackers

14 Dec 2001 | by LARRY BARKER, the creative director of BMP DDB and RONNIE BARKER, currently resting in Oxford

Foundation Young Designer of the Year Awards Agency: Bartle Bogle Hegarty Writer: Nick O ... : Position Thorntons Continental as the ultimate Christmas gift Agency: Miles Calcraft Briginshaw Duffy ... - the BBC's interactive service Agency: Duckworth Finn Grubb Waters Writer: Simon Riley Art director ...

DIRECT BRIEFS: Carphone Warehouse hunting marketing agency

13 Dec 2001

Carphone Warehouse is hunting at least one direct marketing agency to develop third-party tie-ups to promote the retailer's range of products. The agency search, headed by advertising chief Tristia Clarke ... Warehouse products. Agencies already on the retailer's DM roster include Edge, Brann Agency UK and Clark ...

Heinz selects WCRS to boost baby food sales

13 Dec 2001 | by RAVI CHANDIRAMANI

in 2000 and the revamp of the range and agency appointment represent a major attempt to arrest the slide ... and parents-to-be. WCRS joins Leo Burnett and Brann Agency UK on Heinz's advertising roster ...

Harrods nets The Body Shop chief for top post

13 Dec 2001 | by MARK KLEINMAN and SUZY BASHFORD

for Harrods' ad agency, Leagas Delaney, will report to Helvey. Helvey's brief will be to reverse ... that the store is talking to a number of agencies about how to generate greater loyalty from its customers ...

Pure Beauty turns to Agency Republic for multi-channel task

07 Dec 2001 | by MATTHEW COWEN

Pure Beauty, Boots' premium cosmetics chain, is to launch a new wave of multi-channel activity in the run-up to Christmas. The integrated campaign, through Agency Republic, uses the strapline ... and white Yuletide colours. Agency Republic was appointed to the Pure Beauty business in July ...

MediaCom unveils regional division

07 Dec 2001 | by CLARE CONLEY

its parent agency. Logier said: "There will be an aggressive new-business drive in the New Year ... of an agency brainstorming session. Logier added: "We chose the name because it puts an implicit accent ... profile among all advertisers who want the resources of a top-three media agency together with first ...

CLOSE-UP: LIVE ISSUE/REGIONAL STEREOTYPING - Caricatures can cause ads to fall flat if they annoy the viewers

07 Dec 2001 | by MATTHEW COWEN

's natural for agencies to assume that England does too. Of course it could just come down to self-preservation on the part of agencies and advertisers. When regional characters become the central feature of campaigns ...

The dotcom's gone as ebookers
changes name

06 Dec 2001 | by Gordon MacMillan,

11, making it the first major European internet travel agency to do so. ebookers reported a profit ...

M&S to add credit card in loyalty bid

06 Dec 2001 | by MARK KLEINMAN

Financial Services and the main retail business is talking to a number of ad agency groups about marketing ... Chargecard holders. The agency discussions are believed to involve both roster and non-roster agencies. Roster agencies include Rainey Kelly Campbell Roalfe/Y&R, which handles advertising for M ...

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