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Seeboard to drop price-led strategy

to the appointment of through-the-line agency AIS to Seeboard's roster. ...

AGENCY 2001: Creative Agency of the Year - Bartle Bogle Hegarty - Bartle Bogle Hegarty hit new

's Agency of the Year. The decision of another client altogether proved that as an agency BBH has ... 's fortunes. The agency's consistently strong creative work on the account has seen Levi's Engineered Jeans ... Faberge's Lynx brand. The agency subsequently secured the client's Impulse account, plus work for a Lynx ...

NEWS IN BRIEF: Xerox appoints European marketing director

Xerox has appointed Richard Wergan as European marketing director. He joins from direct marketing agency Harrison Troughton Wunderman where he worked on the Xerox account. ...

NTL hopes for transmission arm sale fade

cut, placing it further down among the "junk" ratings scale. Moody's, the credit rating agency ...

CAMPAIGN MEDIA AWARDS 2001: The Overture Award - Best Use Of New Media Business-To-Business

: IBM Multi-platform Customer Acquisition Pilot Agency: MindShare Creative Agency: OgilvyInteractive ...

NTL credit rating cut by Moody's

LONDON - NTL has had its credit rating cut by ratings agency Moody's to CAA2 from B3 amid new fears...Moody's said the downgrade reflects "heightened concerns regarding NTL's liquidity position and longer-term ability to adequately service its debt". It added: "A restructuring of the company's balance sheet is a greater possibility." The agency retained a negative outlook on the stock ...

Zentropy scoops Microsoft brief to redevelop business websites

from its position on the computing giant's new- media roster. The agency pitched against an undisclosed number of agencies to land the account, which includes the development of business ... simplify navigation around the Microsoft site. "It was essential that we selected an agency ...

PRIVATE VIEW: Leon Jaume, the executive creative director of WCRS

was already shot before the creative team had written the scripts. The agencies revel in their finds ... on the existing campaign to create a strong emotional bond between brand and consumers Agency: J. Walter ... to be brought out into the open Agency: Rainey Kelly Campbell Roalfe/Y Charlotte Gravell, brand manager ...

23red unveils work for launch of World Rally Championship

that the game includes. Claydon Heeley Jones Mason is SCEE's usual agency for integrated activity ...

BP names Blair spin doctor
as communications chief

it was too early to tell if Hunter would be overseeing a review of the oil giant's advertising agency ...

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