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ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting ...
The new ads, which break on January 1, promote Daewoo's Matiz and Tacuma cars. The company says the campaign, created by long-standing agency Duckworth Finn Grubb Waters, represents a new style ... . The company has used Duckworth Finn since it launched in the UK in 1995. In 1999, the agency was appointed ...
has appointed Abbott Mead Vickers BBDO as its new agency....The other two agencies on the shortlist were Rainey Kelly Campbell Roalfe/Y&R and TBWA ... it ousted D'Arcy from lead status on the account. The two agencies had split the business after Lloyds' 15 ... . Saatchis' hold on the account was weakened by the departure of Tamara Ingram, the agency's chairman ...
The National Maritime Museum is looking for an ad agency to promote the attraction to potential visitors. It has issued an OJEC tendering notice for a three-year contract worth an undisclosed amount. ...
Helen Green has joined Market Location, business database specialists, as agency account manager. She will be responsible for the agency and broker team, which was set up to handle the increased demand from direct marketing agencies for business data, telemarketing and database marketing ...
M 6m through-the-line advertising business, following a pitch. The agency will take responsibility for all of the brand's marketing communications. Media planning will be handled by Zed Media. ...
Publicis, the French advertising group, is in talks to buy Cordiant Communications, owner of advertising agency Bates UK and design firm Fitch. Eighteen months ago Publicis bought Saatchi & Saatchi, which had previously demerged from Cordiant. ...
The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN ...
Shell Aviation is launching a responsive advertising campaign to promote its range of products and services to the aviation industry. The global marketing push, through independent direct marketing agency Tullo Marshall Warren, uses the image of Russian dolls to suggest that Shell provides much more than ...
Mark Cripps has joined Lowe Live as head of digital services. The agency, with clients such as Orange, Saab and 3Com, re-branded from Lowe Direct in March to reflect its commitment to delivering 'live' relationship marketing. Cripps joins from Oasis Communications where he was in charge ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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