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THE BOOK OF LISTS: The best DM campaigns

. Agency: Archibald Ingall Stretton Art director: Steve Stretton Copywriter: Matt Morley-Brown 2. M ... Royal Mail Awards. Agency: Harrison Troughton Wunderman Art director: Anthony Cliff Copywriter ... of landing the entire Cancer Research TV account. Agency: WWAV Rapp Collins Art director: Stephen ...

THE BOOK OF LISTS: The 10 best DM creatives

of Campaign's Direct Agency of the Year has assembled an array of talent around him and noted campaigns ... but the agency is falling frustratingly short of winning big awards. However, Townshend's work for NPower enabled ... 's creatives. However, its Seeboard TV spots are a black mark against him, though the agency's fine Skoda work ...

THE BOOK OF LISTS: The 10 best SMS campaigns

" Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ... . NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ...

THE BOOK OF LISTS: The 10 best viral campaigns

payback for 1998. It was always going to be a winner. 7. KRAFT The creative agency Attic Media ...

Proximity wins Shell's £70m below-the line work

with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on point ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...

Vauxhall shifts to media-neutral stance

lead to greater co-operation between its roster of agencies as it looks for media ... several pitch successes against incumbent Lowe. Marketing's Below-the-Line Agency of the Year for 2002 ...

Vodafone is the latest to sign up to Nectar

agency Conchango to overhaul its much-maligned web site for a relaunch in April. The existing site ...

Gillette develops debut direct work

. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ...

DIRECT BRIEFS: DM campaign informs about epilepsy

as well as details of charity Epilepsy Action's services. Created by communications agency Junction

DIRECT BRIEFS: Latest dm campaign from Glenmorangie

whisky brand on the inhabitants of the island of Islay. The firm is using direct marketing agency Story

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.