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Proximity wins Shell's £70m below-the line work

with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on point ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...

Vauxhall shifts to media-neutral stance

lead to greater co-operation between its roster of agencies as it looks for media ... several pitch successes against incumbent Lowe. Marketing's Below-the-Line Agency of the Year for 2002 ...

Vodafone is the latest to sign up to Nectar

agency Conchango to overhaul its much-maligned web site for a relaunch in April. The existing site ...

Gillette develops debut direct work

. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ...

Food Standards Agency turkey campaign

Agency's campaign to highlight the potential dangers of undercooking the festive bird. The seasonal TV

DIRECT BRIEFS: Promotion at EHS Brann

EHS Brann has promoted Karen Trickett to client services director of the agency's Cirencester

STOP PRESS: Rainey Kelly wins Danone account

, to its UK agency Rainey Kelly Campbell Roalfe/Y R. Abbott Mead Vickers BBDO was the incumbent.

CAREERS: Movers - Montpellier Marketing Communications Group

Group. He has worked for agencies such as Countrywide Porter Novelli, BBDO and Fleishman Hillard

BRANDING BRIEFS: Promotion at Coutts Retail Communications

Coutts Retail Communications, the design agency with Buena Vista Home Entertainment, L

BRANDING BRIEFS: Watt overhauls brand identity

Watt, the design agency that has Asda, Next and Harrods as clients, has overhauled its own brand

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.