DIRECT BRIEFS: Virgin Holidays appoints Claydon Heeley to account
19 Dec 2002
against agencies including Rainey Kelly Campbell Roalfe/Y R.
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BRANDING: FIFA unveils World Cup 2006 smile logo
19 Dec 2002 | by TANIA MASON
The emblem, designed by London-based agency Whitestone, aims to convey the message that Germany ... in 2005 and 2006. Chris Lightfoot, managing director of Whitestone, FIFA's retained UK design agency ... -based agency that assisted with the logo design, Abold, would not create all on- and off-air marketing ...
BRANDING BRIEFS: Paramount overhauls visual identity for One-To-Watch
19 Dec 2002
Paramount's Re:view brochure, won the work after pitching against several other agencies.
Pretty Polly initiates strategic review
19 Dec 2002 | by TANIA MASON
. The company has appointed branding agency Dew Gibbons to carry out the review, and devise an image that can ... of the brands in order to improve customer loyalty. A month later, Clague hired Aristoc's incumbent agency ... an above-the-line agency. Pretty Polly split with TBWA/London in January 2001, ending a four ...
MARKETING MIX: MoD probes Durex creatives
19 Dec 2002
The publicity-shy agency informs us that its latest ad campaign for Durex has come under the scrutiny of the Ministry of Defence. The military incident in question seems to surround Durex ... come from military sources in the UK and US," said a spokesman for the ad agency. Oddly, he ...
Shell gives £70m global DM and SP job to Proximity
19 Dec 2002
with advertising developed by Shell's global agency J Walter Thompson (Marketing, October 10). Work ... as some direct and promotional marketing. The unsuccessful agencies involved in the pitch were J Walter ...
MARKETING MIX: Brand manager of the week - Anna Flash, Spar
19 Dec 2002
. Wellies and mud make me happy! Which is the best agency that you have worked with? Our print agency ...
Troubled United Airlines selects Mediaedge:CIA
19 Dec 2002
Mediaedge:CIA won the business from Zenith Media in countries outside the US, without a formal pitch. Fallon, which holds the creative account, will handle media planning and buying in the US. Zenith won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...
BT enlists access hotspots to offer Openzone launch
19 Dec 2002
It has also unveiled a logo, designed by branding agency SAS, that will signify to customers that Openzone is available. Openzone is the first in a number of BT products and services to be badged with what BT calls a 'visual identifier' alongside the BT logo. Aimed at businesspeople, Openzone enables ...
Mediaedge:cia picks up United Airlines and Citibank business
19 Dec 2002 | by MediaWeek
with the agency, which handles media assignments for Citibank throughout Singapore, Malaysia, the Philippines ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
