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Smith & Wesson looks for new branding opportunities

19 Dec 2002 | by Staff,

brand into other areas and has hired a brand licensing agency to find new products to bear its name.

Zenith to handle pan-European media for John Frieda

19 Dec 2002 | by Jennifer Whitehead,

and buying agency, following its acquisition by Kao in August 2002.

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

. Dunnhumby won the business after a pitch against agencies including WWAV Rapp Collins. Steve Clarke ...

ADWATCH: Imperial Leather targets women with dream sequence ad

19 Dec 2002 | by JANE BAINBRIDGE

lot of women work at the agency and they wanted to avoid making the woman in the ad aspirational ...

Unilever brands to carry revamped corporate ID

18 Dec 2002 | by Ravi Chandiramani,

The Anglo-Dutch FMCG giant is working with branding agency Wolff Olins on redesigning its blue 'U' logo to give it a softer, consumer-friendly look and feel. It is understood it will roll out the Unilever logo on its products and packaging from the middle of 2003. The strategy applies to the company ...

THE BOOK OF LISTS: The 10 Biggest Account Moves Globally

17 Dec 2002

brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much ... 's global creative agency. 4. MASTERFOODS It was Champagne all round at MediaCom in May after the chief ... million pan-European Sony review. The agency kept its electronic business, while also winning Sony's music ...

Profero beats three to land AstraZeneca global product task

13 Dec 2002

The digital agency Profero has won a £2 million account to work with the pharmaceuticals giant...The win, which will see Profero handle creative work as well as digital planning and buying, came following a competitive pitch against three agencies. All of Profero's seven international offices were ... , with all work being originated out of the UK. Profero will work alongside the US digital media agency ...

Ad recession forces Martin Smith's shop to shut after a year

13 Dec 2002 | by JOHN TYLEE

Rapley Smith Jones, the agency founded by the former Grey Worldwide London chief executive...up the agency in January with Rapley, the former BMP DDB deputy managing director, and Robothan ...

C&A to handle PR push in new year for Impulse brand

13 Dec 2002 | by IAN HALL

C A won the business after a four-way pitch, in which it beat incumbent agency of three years, Freud Communications. C A will support a major Impulse marcoms push early next year surrounding a new fragrance, with consumer PR supporting a major ad campaign that will target women in their teens and 20s ...

Budweiser consumer brief is put out to pitch

13 Dec 2002 | by Ian Hall

, including our retained PR agencies, to submit proposals for Budweiser PR business for 2003.' Both incumbent agencies refused to comment on the re-pitch, which is set to conclude within the next month ... between two agencies - GCI and Consolidated - to reflect what it said were the increasingly diverse PR ...

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