to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
agency Conchango to overhaul its much-maligned web site for a relaunch in April. The existing site ...
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Proximity wins Shell's £70m below-the line work
19 Dec 2002 | by Mark Kleinman,
with advertising developed by Shell's global agency J Walter Thompson. Work will concentrate on point ... marketing. The unsuccessful agencies involved in the pitch were J Walter Thompson, Triangle Communications ...
Optical Revolution hires Immediate Sales for ads
19 Dec 2002 | by BEN BOLD
. The company's founder, Michael Kraftman, has said he wants an agency to create a "big idea" to communicate ...
Parker Baines appoints creative director
18 Dec 2002 | by Staff,
." The agency offers range of services undertaken includes everything from brochure and catalogue design, layout ... of online shopping capabilities. Earlier this year, the agency promoted Colin Sharman to managing ... independent catalogue, print communications and creative services agency." If you have an opinion ...
Burger King to review advertising after $1.5bn sale
16 Dec 2002 | by Staff,
According to reports, agencies including WPP Group's Young & Rubicam and Publicis Groupe's Saatchi ... consolidated its US advertising work with Interpublic Group of Companies agencies in July this year -- just ... account, which had previously been held by D'Arcy. Other Interpublic agencies on the Burger King roster ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ... people to give Sekonda XS watches as gifts this Christmas Agency: Campbell Doyle Dye Writer: Sean ...
Mother to take entire Selfridges business
06 Dec 2002 | by Jenny Watts,
of its advertising communications as the brand looks to consolidate its activity into one agency....The move marks a step change for the retailer, which has traditionally used a variety of agencies to handle its advertising, and indicates the retailer is looking to create a greater consistency across its brand image. Mother was appointed after Selfridges approached a number of creative agencies about its ...
WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?
06 Dec 2002 | by LUCY AITKEN
Ever think about life without advertising agencies? Some clients do. In fact, some clients don't just think about life without ad agencies, they base their entire communications strategy on the idea, eschewing the traditional agency route for an advertising approach that is more solo than Soho. For many ...
CLOSE-UP: LIVE ISSUE - KFC. Is Bartle Bogle Hegarty cut out for life in the fast-food sector? John Tylee reports
06 Dec 2002 | by JOHN TYLEE
senior BBH creative recalls how Asda and WH Smith threatened to "swamp" the agency. Today, the agency ... in the agency. Now that kind of complex and high-volume business isn't markedly different from the work we produce for a number of our clients." Nevertheless, accounts such as KFC are tough for agencies to get ...
OPINION: Mills on ... Carphone Warehouse
06 Dec 2002 | by DOMINIC MILLS, dominic.mills@haynet.com
agency, Ogilvy Mather. Personally, if the public had complained about the posters as examples of bad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
