to remove filtersVodafone is the latest to sign up to Nectar
19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,
agency Conchango to overhaul its much-maligned web site for a relaunch in April. The existing site ...
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THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
" Beverage Brands' largest marketing campaign through Flytxt and the agency 5 Communication promoted its ... Silver. 5. UIP To promote the teen spook film Long Time Dead, the agency Feref and m-wise developed ... . NESTLE The mobile marketing agency Aerodeon tied up with magazines including Sugar and 19 to target ...
BT enlists access hotspots to offer Openzone launch
19 Dec 2002
It has also unveiled a logo, designed by branding agency SAS, that will signify to customers that Openzone is available. Openzone is the first in a number of BT products and services to be badged with what BT calls a 'visual identifier' alongside the BT logo. Aimed at businesspeople, Openzone enables ...
Vodafone backs Nectar two years after axing rival
19 Dec 2002 | by RAVI CHANDIRAMANI and MARK KLEINMAN
Loyalty Management UK has hired web agency Conchango to overhaul its much-maligned web site for a relaunch ...
THE BOOK OF LISTS: The 10 Biggest Account Moves Globally
17 Dec 2002
brought the agency a tidy share of the mobile giant's £1.5 billion international marketing spend - much ... 's global creative agency. 4. MASTERFOODS It was Champagne all round at MediaCom in May after the chief ... million pan-European Sony review. The agency kept its electronic business, while also winning Sony's music ...
THE BOOK OF LISTS: The 10 Accounts that moved without a pitch
17 Dec 2002
of agencies. 2. 02 Adland went into shock in January with the news that a group of upstarts had challenged ... agency - Vallance Carruthers Coleman Priest. 3. WALKERS It was good news for OMD when the PepsiCo ... of internationally aligning its £25 million UK media planning and buying accounts with the Omnicom-owned agency. 4 ...
O2 calls review of direct marketing
16 Dec 2002 | by Jenny Watts,
of undisclosed agencies to present for the task....overseen by O2's UK head of business marketing Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O2 slashed the number of agencies it works with from 30 to 15. O2's above-the-line activity ...
O2 calls review of direct marketing account
13 Dec 2002 | by JENNY WATTS
agencies to present for the task....overseen by O2's UK head of business marketing, Fiona McGilchrist. O2 has a roster of DM agencies that currently includes EHS Brann, Proximity, Agency Republic and Tullo Marshall Warren. Only three months ago, O2 slashed the number of agencies it works with from 30 to 15. O2's above-the-line activity ...
PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis
13 Dec 2002
at the holidays Agency: Wieden Maggie Hodgetts, head of design Brief: Waitrose has honestly priced, quality food this Christmas Agency: Banks Hoggins O'Shea/FCB Writer: Chris O'Shea Art director: Ken ... people to give Sekonda XS watches as gifts this Christmas Agency: Campbell Doyle Dye Writer: Sean ...
MEDIA: Whoosh plans text campaign innovation
12 Dec 2002 | by RAVI CHANDIRAMANI
Whoosh, the relationship marketing agency set up by Jim Hytner's deputy marketing director David
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
