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UK lobbyist in libel threat over Enron

31 Jan 2002 | by Gidon Freeman,

the agency had approached Enron in 1996 and 1998, but had not won business. Enron has employed Charles ...

STOP PRESS: English Heritage looking for agency

31 Jan 2002

English Heritage is talking to agencies about its direct marketing account following the appointment of Clemmow Hornby Inge last year to handle its brand advertising. ...

DIRECT BRIEFS: Mira Showers appoints agency for promotion

31 Jan 2002

Mira Showers has appointed Marketing Drive Worldwide to promote its brand to business and consumer customers. The agency's work will include brand consultancy, a communications programme to merchant channels and installers, a range of product launches, and a consumer marketing push next year ...

Camelot signs up as founding client with Billet agency

31 Jan 2002

Blockbuster, Camelot, Dulux and Vodafone have signed up as founding clients of Billetts Marketing Sciences, a new business that aims to measure the sales impact of marketing and advertising spend. Billetts Marketing Sciences is a partnership between Billetts, the media effectiveness consultancy,...

FA seeks agency for image makeover in World Cup build-up

31 Jan 2002 | by John Tylee,

LONDON - The Football Association is talking to agencies about an ad campaign to publicise its

DIRECT BRIEFS: Telewest seeks agency for b-2-b dm account

31 Jan 2002

Telewest is talking to agencies about its business-to-business direct marketing account. The firm has asked four agencies to pitch for the task, including incumbent Saatchi & Saatchi, Lowe Live and Black Cat. The brief focuses on promoting sales of data telecoms solutions to companies. The review ...

STOP PRESS: Advertising agencies being hampered

31 Jan 2002

Advertising agencies are being hampered by "jargon" in trying to understand the potential of digital television, according to a report from the Institute of Practitioners in Advertisers (IPA).The IPA has called for greater collaboration between agencies and platform providers to take advantage ...

STOP PRESS: Lowe to continue handling UK Heineken account

31 Jan 2002

Heineken has confirmed that Lowe will continue to handle its UK creative account despite moving its US account out of the agency and into D'Arcy Masius Benton & Bowles in New York. ...

CAREERS: Movers - Swordfish

31 Jan 2002

Sam Taylor and Shengul Keskin have been appointed account managers at sales promotion agency Swordfish. Taylor joins from bringmywine.com, where she was marketing manager and Keskin from BCA where he was promotions manager. ...

DIRECT BRIEFS: Ferno UK appoints creativejuice

31 Jan 2002

Ferno UK, the emergency medical services supplier has appointed creativejuice to handle its 500,000 advertising and direct marketing account after a four-way pitch. The agency will be responsible for reviewing Ferno's communications strategy as it continues to target ambulance and hospital clients. ...

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