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WPP to pull out of Burma after firm is targeted for link

The group has no historic links with Burma, but owns ad agency Bates Myanmar, a subsidiary of Cordiant Communications, which WPP finally bought last month. Bates Myanmar works for foreign investors, including British American Tobacco, a long-standing target of the Burma Campaign. WPP's inclusion ...

INTERNATIONAL: DuPont review leads to agency talks

WILMINGTON, DELAWARE: US chemical company DuPont is in talks with at least two PR agencies as part...It is understood Weber Shandwick is working with Interpublic Group sister ad agency McCann ... is said to include several marketing areas, although ad agencies are heading the pitches. The DuPont ... multinational corporations are viewing creative marketing services agencies as a commodity business, where ...

INTERNATIONAL BRIEF: Publica wins Telefonica brief

HAMBURG: Hamburg-based agency ad publica has won the PR brief for the German arm of Spanish firm

Brahm names its joint MDs prior to an expected MBO

period of up to three years. The newly named joint MDs will help continue to grow the agency, now in its 20th year. Joint MD of PR Malcolm Cowing said the agency is not considering any imminent ...

Doggett outlines restructure plans for Borkowski PR

for the agency that include targeting of advertising business....Doggett, who joined late last month, revealed this week that the agency is to be re-named Borkowski Friends, an umbrella name for an agency that will be restructured into six divisions: PR ... created role and reports to agency founder Mark Borkowski, said hiring was on the cards for both ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.