19 Dec 2003
, the chief strategic officer at Publicis
When they join media agencies, brainy types find themselves ...
: to set up on their own as a strategic consultancy, or reattach themselves to a creative agency. Morris ...
has re-entered the creative agency world.
7. David Fletcher, the head of Medialab at Mediaedge ...
18 Dec 2003
| by Claire Billings,
The title, announced earlier this year, will be a weekly men's celebrity magazine that also covers music and sport. It will target 16- to 30-year-olds and is expected to be a Heat for men. Its content has been described as "FHM meets The Sun".
Media agencies Zenith and Carat are among those who have ...
17 Dec 2003
| by Ben Carter,
, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a
17 Dec 2003
| by Claire Billings,
Allmond knocked out incumbent PHD and Initiative in the final contest to take on the media-planning and buying and strategy for all Weetabix brands, including Ready Brek, Weetos, Mini Crunch and Weetabix cereal bars.
The win follows a change of ownership at the agency, after its management staged a buyout ...
17 Dec 2003
| by Staff,
Barker will manage clients and agencies in Newcastle, Glasgow and Manchester and takes up his new post on January 5 2004, reporting to Jo Bucci, regional commercial managing director.
He joins two other existing regional sales directors, with Sam Fielding responsible for Wales and the West and Jack ...
17 Dec 2003
Agencies, said: "Homebase has demonstrated just how influential a customer magazine can be when ...
16 Dec 2003
| by Claire Billings,
MindShare has held the account since the agency was created in 1998 out of the merger of the media operations of Ogilvy & Mather and J Walter Thompson. The account had previously been with O&M's media ...
&M.
The UK agencies' most current work is its "Long live dreams" campaign, which promotes the use ...
12 Dec 2003
| by Jeremy Lee,
LONDON - The AAR has cut its annual fee from media agencies following a poor year for new....2% from £7,000 to £6,500. Member agencies were alarmed last January, when the AAR put its subscription ...
involved in behind-the-scenes pitches that hadn't had press coverage.
He added he was aware of agency ...
for integrity, fairness and supporting rather than exploiting agencies. We've received less than our average ...
12 Dec 2003
| by Staff,
in February.
The victorious agencies will be expected to produce a campaign for the Learning & Skills ...
apprenticeship employers. The agencies are also expected to demonstrate the benefits that a modern apprentice ...
11 Dec 2003
| by Jeremy Lee,
agencies are bracing themselves for long delays in this year's round of television negotiations....year Carlton and Granada's sales teams negotiated only short-term deals for those agencies whose deals ...
between ITV and some agencies, resulting in negotiations running into the New Year, delays are expected ...
agencies were being pragmatic about the delays. "We would rather have it late and right, than earlier ...