Aldi, a pioneer of the heavily discounted, no-frills sales model, has called an undisclosed number of agencies to pitch for an estimated 3 million chunk of its UK advertising account. It is not known if the incumbent agency, Carney Richardson, has been asked to re-pitch for the business. Media planning and buying ...
, held by Cordiant agency Bates....will remain within Bates, which would then, as a WPP agency, have the support of the holding company ... -owned agencies Leo Burnett and Saatchi & Saatchi. B&Q ranks at number 35 in the top 100 UK advertisers, according to Nielsen Media Research. Roth's decision to open talks with other agencies was thought ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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