AGENCY 2003: Creative Agency of the Year - Bartle Bogle Hegarty
18 Dec 2003
Whether working for FMCG, retail or banking brands, BBH has proven that artistic flair can drive sales.
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A funny thing happened on the way to identifying the best agencies of 2003. Had we spotted this unifying theme among the winners earlier we might have shaved weeks off the rigorous selection process; and yet it is only by looking back that we can see how the paths from ten separate marketing services...
Whether working for FMCG, retail or banking brands, BBH has proven that artistic flair can drive sales.
The many media services offered by MindShare came together in 2003, delivering strong results for clients and bringing new accounts on board.
After a difficult 2002, Checkland Kindleysides has recovered well with effective design for Levi's and the Bullring centre in Burmingham.
In a year in which many of its rivals suffered, Shine Communications has prospered, and with good reason.
Although it is part of the new media brigade, Glue London still calls itself a traditional marketing agency (with a difference).
Organic growth and a synergistic acquisition have helped MM Group rise to the top of the telemarketing pile in 2003.
Creating innovative and memorable brand experiences is only half the job for RPM, which has led the field marketing industry in proving events' effectiveness.
Publicis Blueprint's client workshops mean all its work is underpinned by an insight into customer needs.
The title of Marketing's Creative Agency of the Year 2003 has gone to Bartle Bogle Hegarty. The news comes as the agency wins the 25m UK Birds Eye account, topping off an outstanding year.
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