The agency will handle a mailing that will be sent to 600,000 prospects to recruit members to the company's 61 clubs in the new year. Tequila will use digital printing to create personalised mailings ... basis. It last worked with the agency in 2002, also to recruit members and increase awareness ...
this year, it launched its first DRTV campaign, through retained agency Different Kettle. The campaign asked ... is also working with Barraclough Edwards Chamberlain, the start-up DM agency set up by former Proximity ...
The brand, owned by French luxury goods group Louis Vuitton Moet Hennessy, has appointed integrated agency McCann Relationship Marketing following a competitive pitch overseen by UK marketing director Jess Wetherall. The campaign, entitled "TAG 24" to reflect that customers wear their watches 24 ...
A funny thing happened on the way to identifying the best agencies of 2003. Had we spotted...The common thread among the best agencies of 2003 is that they proved to be as committed ... , effectiveness and the desire to structure the agency to meet changing client needs have become the defining qualities. Without exception, our winning agencies for 2003 have either added to the services offered ...
This has been the year of boutique PR agencies, and Shine Communications has shown itself to be the strongest among them. The agency had started to attract the attentions of blue-chip FMCG brands over ... firepower and enthusiastic attitude. In a year when most PR agencies suffered double-digit percentage ...
in retail design, the agency is at the forefront of a growing recognition that store environments present ... teamwork," he says. The agency's managing director, Jeff Kindleysides, is renowned for his belief in research, although Wilson points out that he and his agency can be stubborn when it comes to sticking ...
-called 'experiential' arena with innovative, eye-catching events. The agency has prospered this year, despite tough ... value of its work led it to turn down all agency commissions from 2002. This bold move inevitably caused a dip in income, but the agency has since come back in strength, growing by 25% in its financial ...
A handful of agencies had valid claims to be judged Marketing's Media Agency of the Year ... of chief executive Simon Rees and the arrival of his replacement Kelly Clark, from the agency's Asia ... led to the agency finally delivering on its much-vaunted House of Media proposition. MindShare ...
of becoming one of the UK's biggest outsourced contact centre agencies. In September, it acquired its Bristol ... . The agency continues to prosper, despite the highly competitive environment, reporting 4.5m of new wins ... new business as well as further acquisitions in Britain and Europe. The agency's striking advance ...
marketing agency (with a difference)....of renaissance stronger than at Glue London. The agency has capitalised on the new wave of advertisers now ... marketing agency and became Glue London. Having established a reputation for its creativity, the company ... Mark Cridge release his hold on the agency's creativity and hand over the reins to Seb Royce, who ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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