Agencies back free computers plan in exchange for ads...Agency giants Omnicom and Interpublic are backing a scheme to send 200,000 free PCs to UK consumers in exchange for them viewing a "TV-style" ad every 20 minutes. The venture is the brainchild of Metronomy chief executive John Thornhill and is to be financed by travel agency mogul Terry Fisher, a former ...
bolsters the agency's efforts to expand its service offering beyond its core BT buying origins, following a management buyout earlier this year. TAP bought itself out of Omnicomowned agency Manning Gottlieb OMD ... Allmond on building the agency's capabilities in other areas, including media strategy and planning ...
formerly external sales directors (agency sales) at Granada Enterprises prior to the merger of Carlton ...
Mathews' strategic communications agency, Rise, has been brought in to help the magazine get inside ... launch until he departed as managing partner of the magazine's media agency Optimedia to set up Rise ... . The magazine's management is also looking to bring in a creative agency. Jan Adcock, group publishing ...
the economic corner. For many agencies, things were difficult, with new business thin on the ground and procurement departments screwing down client budgets. But there is plenty for agencies to be proud of ... they organize the beauty contest that is the pitch process, that if they select any of the top 20 agencies ...
joins from Echo Direct, a direct marketing specialist agency where she was UK sales director ... the Honda, Dollond Aitchison and Liverpool Victoria Friendly Society accounts. Fowler joined the agency ...
TfL and its media agency, PHD, exclusively revealed details of the major research project ... the agency's massive research project was about more than MacKenzie's battle with Rajar. "I'm sure if GfK ...
this week. The agency created a television launch campaign for the fragrance earlier this year, and expanded ... began yesterday (December 16). The sponsorship spots, by creative agency JWT, and negotiated ...
Dobres, co-founder of online media agency I-Level. "It's turned into a grown-up, measurable medium just ...
progressive media agency defines creative use of press as coming up with a new ad shape. As I explained ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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