THE BOOK OF LISTS: The 10 best creative directors
19 Dec 2003
If Harrison were an above-the-line creative, he'd have a statue in Soho dedicated to him. His agency, Harrison ...
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THE BOOK OF LISTS: The 10 best media thinkers
19 Dec 2003
, the chief strategic officer at Publicis When they join media agencies, brainy types find themselves ... : to set up on their own as a strategic consultancy, or reattach themselves to a creative agency. Morris ... has re-entered the creative agency world. 7. David Fletcher, the head of Medialab at Mediaedge ...
THE BOOK OF LISTS: The 10 best international TV ads
19 Dec 2003
Country: US Agency: Crispin Porter last year, its "fridge" spot walked off with a gold ... : Canada Agency: Downtown Partners DDB Toronto Writers: Peter Ignazi, Carlos Moreno Art ... your breath as the runners trying to dodge the bile-filled bird. Country: US Agency: Wieden ...
THE BOOK OF LISTS: The 10 best UK posters
19 Dec 2003
Agency: BMP DDB Art director: Justin Tindall Writer: Adam Tucker 2. Land Rover ... Rover and its agency, Rainey Kelly Campbell Roalfe/Y&R. The poster's powerful concept stands head ... for Best Poster to boot. Agency: Rainey Kelly Campbell Roalfe/Y&R Art director: Jerry Hollens ...
THE BOOK OF LISTS: The 10 best UK TV commercials
19 Dec 2003
Agency: Wieden & Kennedy London Writers: Ben Walker, Matt Gooden Art directors: Ben ... the new directory enquiries service to the top of the pile, outperforming BT. Agency: WCRS Writer ... have an ad that drove the best-ever variant launch for the Lynx brand. Agency: Bartle Bogle Hegarty ...
Ford StreetKa - a new star shines over the old brand
19 Dec 2003 | by Professor Angus Jenkinson and Branko Sain
to convert the perception that Ford got this boring, old, fuddy-duddy image. The advertising agency Ogilvy and the PR agency Piranha Kid were appointed by Ford as partners in the journey that activated unprecedented ... by the WPP Partnership in practice scheme that rewards collaboration between WPP agencies, they decided ...
Project Tyson launches with ad schedules booked solid
18 Dec 2003 | by Claire Billings,
The title, announced earlier this year, will be a weekly men's celebrity magazine that also covers music and sport. It will target 16- to 30-year-olds and is expected to be a Heat for men. Its content has been described as "FHM meets The Sun". Media agencies Zenith and Carat are among those who have ...
Agencies back free computers plan in exchange for ads
18 Dec 2003 | by MediaWeek
Agencies back free computers plan in exchange for ads...Agency giants Omnicom and Interpublic are backing a scheme to send 200,000 free PCs to UK consumers in exchange for them viewing a "TV-style" ad every 20 minutes. The venture is the brainchild of Metronomy chief executive John Thornhill and is to be financed by travel agency mogul Terry Fisher, a former ...
Esporta prepares post-Christmas recruitment work
18 Dec 2003 | by Staff,
The agency will handle a mailing that will be sent to 600,000 prospects to recruit members to the company's 61 clubs in the new year. Tequila will use digital printing to create personalised mailings ... basis. It last worked with the agency in 2002, also to recruit members and increase awareness ...
Allmond branches
18 Dec 2003 | by MediaWeek
bolsters the agency's efforts to expand its service offering beyond its core BT buying origins, following a management buyout earlier this year. TAP bought itself out of Omnicomowned agency Manning Gottlieb OMD ... Allmond on building the agency's capabilities in other areas, including media strategy and planning ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
