Sony has appointed the agency on a year-long contract, after looking for a way to unify its existing systems. It plans to use information gathered from its Sony Business business-to-business products site, Sonybiz.net to make key business development decisions. The Sony Business website sells ...
magazine advertising to brand managers and agencies....between media agencies and magazine companies. Duncan Edwards, managing director of the National ... suggest that they should." The PPA Marketing Charter states that it will provide agencies and clients ...
communications agency Reading Room, and is supported by an online advertising campaign which will run on media ... -growing advertising medium in the UK but there is still some confusion among advertisers and their agencies about what ...
database aimed at the agency's clients. Murray said that the promotion of the email marketing service ...
Alberts said the work was "an example of what can be achieved with a good client-agency relationship and a ...
of convenience food group Uniq and until July also chaired advertising agency Cordiant. Stapleton takes up his ...
A mail pack, devised by Leicester-based full-service marketing agency CWA, was sent out to 158 garages on the Saab database, to encourage them to buy their parts from direct sales division, Saab Parts ... . The agency works closely with Saab in helping to develop the strategy, design and implementation of all after ...
LONDON - Whichmedia, a new media-planning and buying agency, has been launched in Manchester
NEW YORK - Foote Cone & Belding has joined the growing trend among advertising agency groups.... She will work closely with the agency's executive management and will report to Joanne Conforti ... Beth Axelrod, a principal at McKinsey & Company, as its chief talent officer. WPP agency Ogilvy ... president Steve Blamer to take up a senior role at FCB. The agency wanted Blamer for either the role of New ...
LONDON - Pre-tax profits have tumbled by 40% to £5.9m at Incepta Group, owner of the PR agencies...by weak trading at two of its US-based agencies, the business intelligence unit Citigate Global Intelligence & Security and financial agency Citigate Broad Street. However, it said that trading ... this morning, at 98.5p. Other agencies in the group include the sponsorship consultancy Karen Earl Associates ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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